Gaming News, Game Reviews, Game Trailers, Tech News



 
 

ESA: In-game advertising will increase rapidly

0

The Entertainment Software Association is using a new report by DFC intelligent to declare that in-game advertising will grow at a swift pace in order to reach the 72% of Americans now said to be playing. 

DFC says that companies spent over $1 billion on game-centric advertising (including promotional tie-ins and the like) in North America last year, and that investment figures could double by 2014. With motor companies, beverage producers and even the army getting in on in-game product placement, you can look forward to your favorite videogame characters following Nathan Drake into the realm of corporate whorism

DFC analyst Michael Goodman says that companies aren't exploiting games enough, and need to ramp up their efforts to sell shit to gamers: "Video games have reached beyond adolescent males into a mainstream entertainment medium that touches every segment of the population. Despite this, advertisers continue to underutilize video games as an advertising vehicle."

I don't suppose that, if we buy a game full of ads, we'll get some of that $60 MSRP shaved off, will we? Oh, what's that? No? Oh ... okay then. 

REPORT CLAIMS IN-GAME ADVERTISING TO INCREASE RAPIDLY [New Game Network]


The article continues below. Login to skip ads, get faster mobile, and dibs on betas
 
 

 

TwitterRedditEmailFacebook
 
Jim SterlingThank God // Profile & Disclosures
Fronts12537Blogs 194Following42Followers1562


 



#Advertising #Industry Bull #Money #The almighty dollar
 


READER COMMENTS LOADING BELOW...

Please login (or) make a quick account (free)
to view and post comments.



 Login with Twitter

 Login with Dtoid

Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!

 
spacer