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EA: Xbox can't beat PlayStation worldwide

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Electronic Arts CEO John Riccitiello has stated that, despite Microsoft gaining significant ground with the Xbox 360, that the PlayStation brand has far too much sway around the world for Xbox to ever beat it. 

"I think that Microsoft has done great work the last couple of years, and they've made a lot of smart moves: hitting pricing when they needed to, the right combination of hitting price points and disk drive sizes that allow them to hit price points that matter, and they've done a great job with Xbox Live," he admits. 

"At the same time, the Xbox brand, the Microsoft brand, doesn't carry anywhere near as much sway as the Sony and PlayStation brand do outside the United States, and so I think the reality is the international marketplace is just so important and it's a natural advantage that no matter how good Microsoft is at growing their business, Sony has an almost-impossible-to-supersede head start."

Despite this, Riccitiello does concede that Sony has had some issues with the PS3: "The big disadvantage Sony carries is they have an expensive platform because of Blu-ray, so they have a harder time hitting price points," he said. "Microsoft has taken advantage of that and their online service, which really is the gold standard ... I don't know that you'd point to either of them and say they can't shoot straight or that they've given it up."

No matter which side of the console war you may have decided to pick, you can't really deny the facts. Xbox is a serious contender in the US, but struggles to be seen as the number one console anywhere else. Europe has always had a Sony loyalty, and Japan hates Xbox because of reasons. But at least the 360 does have Doritos games!

Xbox 'Doesn't Carry Anywhere Near as Much Sway' as Sony, says EA CEO [Industry Gamers]

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Jim Sterling
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Filed under... #console war #Electronic Arts #Microsoft #PS3 #Sony #Xbox 360

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