EA thinks it had too many new IPs on shelves


The new Electronic Arts -- an EA that releases polished games and new intellectual properties -- took a financial hit for their creative efforts. Dead Space may have rocked the charts and resonated with a new audience, but DICE’s Mirror’s Edge did neither. It’s a pity and problematic for EA.

But Frank Gibeau, president of EA Games, has the solution. He believes EA launched too many new IPs in a short span of time and will have the monolithic company space the release of new titles in the future.

" ... I think that we launched too many new IPs all at once in [fiscal] Q3 [the holiday quarter],” Gibeau told Gamasutra in a lengthy interview. “I would have spread them out and found better windows for them. I would have had longer marketing for them. The marketing cycles were fairly short,” he said. We didn't have enough assets to build a fan base, build a community and get that long-demand build."

“So in hindsight, I probably would have picked a couple different windows for Dead Space and Mirror's Edge. It was kind of unnoble at the time because a lot of IP gets created in those times of big traffic and lots of volume. And we didn't anticipate a dramatic downturn in the economy,” he continued.

Gibeau then said, we'll see only two or three new IPs a year from EA going forward -- a step backwards, but nothing like the good old days of regurgitated sequels and unpolished gobbledygook.

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Brad Nicholson
Brad Nicholson   gamer profile

I'm Brad Nicholson. I've been around, but Destructoid is where my dawgs at. You can see my work here, at MTV, at Giant Bomb or other great places around the Internet. I also run a podcast called ... more + disclosures



Filed under... #Electronic Arts #Industry Bull



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