Electronic Arts has announced a partnership with shoemaker Adidas to promote Need for Speed: The Run. Adidas has provided the shoes protagonist Jack wears when he gets out of his car to dash through quick-time event sequences, the new "Need for Speed: The Run Top X," and you can wear them too. Adidas will be selling the exclusive and limited edition Need for Speed branded merchandise in their retail locations soon.
The first fifty pairs of the shoes went on sale today at the Adidas flagship store in Chicago with an event to celebrate the launch at the store this coming Wednesday. Future events are planned for San Francisco (October 27th) and New York (November 15th) leading to the release of the game.
Need for Speed: The Run. Get it? Marketers are sooooo clever.