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EA teams with Adidas for Need for Speed: The Run promo


Electronic Arts has announced a partnership with shoemaker Adidas to promote Need for Speed: The Run. Adidas has provided the shoes protagonist Jack wears when he gets out of his car to dash through quick-time event sequences, the new "Need for Speed: The Run Top X," and you can wear them too. Adidas will be selling the exclusive and limited edition Need for Speed branded merchandise in their retail locations soon.

The first fifty pairs of the shoes went on sale today at the Adidas flagship store in Chicago with an event to celebrate the launch at the store this coming Wednesday. Future events are planned for San Francisco (October 27th) and New York (November 15th) leading to the release of the game.

Need for Speed: The Run. Get it? Marketers are sooooo clever.

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An avid player of tabletop and video games throughout his life, Conrad has a passion for unique design mechanics and is a nut for gaming history. He can be heard on the comedy podcast ( The mer... more


On Destructoid: Need for Speed: The Run   (21)   From our game database:

  • Michael Bay's full Need for Speed: The Run TV advert - Harry Monogenis
  • Michael Bay and Need for Speed? It's for serial - Smurgesborg
  • Need for Speed: The Run gets a multiplayer trailer - Kyle MacGregor
  • New trailer for NFS: The Run features The Black Keys - Brett Zeidler
  • Meet a model by beating her NFS: The Run demo race time - Harry Monogenis
  • EA teams with Adidas for Need for Speed: The Run promo - Conrad Zimmerman
  • EA unveils all-new Porsche in this NFS: The Run Trailer - Kyle MacGregor
  • Preview: Need for Speed: The Run - Abel Girmay
  • Need for Speed: The Run an epic journey, biggest NFS yet - Daniel Carneiro
  • More related stories
    #Destructoid Originals #Gamescom #Need for Speed #ps3 #Racing games #video #Xbox 360


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