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EA spent tons of money on this 'kooky' 'viral' Madden trailer

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Dueling celebs, Lady Gaga jokes, women in hot pants, hologram football players

I bet the people involved had a lot of fun shooting this offbeat Madden 15 commercial. It's also an obviously expensive production (beyond the celebrity costs) meant to be "weird" and, hopefully, shared (viral) over the Net.

And when you're trying that hard to be weird, it's a bit like people who describe themselves as "so random." This is a millions-selling product released at a premium, annually, in a monopolized deal with a league that makes more money than the MLB, NBA, and NHL combined. And wants to more than double that take, to $25 billion/year, by 2027. Enjoy your $14 Bud Light while it lasts, because it won't be that cheap forever.


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Steven HansenFeatures Editor // Profile & Disclosures
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Steven watches anime & sports, buys meat out of trucks, dates a Muppet, and is only good at cooking. He stands before you bereft of solace and well on the road to perdition. ('^ω^) more


 



On Destructoid: Madden 15   (24)   From our game database:

  • Madden 15 is an extra scummy ripoff on PS3 and 360 - Steven Hansen
  • Review: Madden 15 - Steven Hansen
  • Madden 15 glitches: 1 foot tall players, rocketing linemen, & more - Steven Hansen
  • EA spent tons of money on this 'kooky' 'viral' Madden trailer - Steven Hansen
  • Kids are gonna open up Happy Meals to find NFL 15 toys soon - Brittany Vincent
  • Xbox One Madden 15 bundle throws in a copy of the game for free - Brett Makedonski
  • Who is yelling in this Madden trailer and why, why, why - Steven Hansen
  • Madden 15 cover wants you to stop in your tracks, or something - Brett Makedonski
  • Madden 15 allows more freedom on defense than ever before - Brittany Vincent
  • More related stories
    #E3 #EA Sports #Electronic Arts #Madden #PS3 #PS4 #Sports #Xbox 360 #Xbox One
     
     


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