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EA spent tons of money on this 'kooky' 'viral' Madden trailer

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Dueling celebs, Lady Gaga jokes, women in hot pants, hologram football players

I bet the people involved had a lot of fun shooting this offbeat Madden 15 commercial. It's also an obviously expensive production (beyond the celebrity costs) meant to be "weird" and, hopefully, shared (viral) over the Net.

And when you're trying that hard to be weird, it's a bit like people who describe themselves as "so random." This is a millions-selling product released at a premium, annually, in a monopolized deal with a league that makes more money than the MLB, NBA, and NHL combined. And wants to more than double that take, to $25 billion/year, by 2027. Enjoy your $14 Bud Light while it lasts, because it won't be that cheap forever.


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Steven Hansen
Steven HansenContributor   gamer profile

Steven watches anime & sports, buys meat out of trucks, dates a Muppet, and is only good at cooking. He stands before you bereft of solace and well on the road to perdition. ('^ω^) more + disclosures


 



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    Filed under... #E3 #EA Sports #Electronic Arts #Madden #PS3 #PS4 #Sports #Xbox 360 #Xbox One

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