Gaming News, Game Reviews, Game Trailers, E3 News

               
Dark theme   
PC   |   PS4   |   XBOX   |   SWITCH   |   3DS   |   VITA   |   JAPANESE   |   FILM   |   TOYS   |   MERCH


 

 

EA Norway tries to manipulate Battlefield 3 review scores

0

Electronic Arts' Norwegian division was caught with its hands in the cookie jar earlier this week after a number of publications spoke out against its Battlefield 3 reviewer grooming process. The publisher was sending out sneaky surveys to outlets, finding out about the reviewer's likelihood of giving BF3 a high score before deciding to send a review copy.

Such questions include:

  • Did the reviewer personally review BFBC2 or Black Ops?
  • What score did he give it?
  • What is his past experience with Battlefield?
  • Is he a fan of Battlefield?
  • Is he a fan of Call of Duty?
  • Has he been playing BF Franchise? BFBC2? 1943? BF2?
  • Has he expressed enthusiasm or concern for BF3? What are they?
  • Did he play the beta? Did he enjoy it / get frustrated with it?
  • What is his present view on the game?

Of course, a PR person's job is to try and get positive buzz for its games, but this definitely rubbed some people the wrong way and it makes the whole review process less trustworthy. EA Norway eventually addressed the issue, blaming the survey on "human error" and apologizing for the "mistake." Quite a big mistake, there!

For the record, I recently confirmed Destructoid's BF3 review copy and there were no extra conditions or surveys, so everything looks above board in the US.

EA Caught (Allegedly) Attempting to Manipulate Battlefield 3 Scores in Norwegian Press [gameranx, thanks Godwhacker!]




You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Jim SterlingThank God // Profile & Disclosures
Fronts12535Blogs 194Following42Followers1579


 


READER COMMENTS LOADING BELOW...


Can't see comments?   EasyList, Avast, and others may block them. Please whitelist [*].disqus.com to fix it


Unsavory comments?


Please report harassment, spam, and hate speech to our community team. On the right side of a comment you can flag the user to anonymously report them (we will ban users dishing bad karma). Can't see comments, or is something busted? Check our mini support FAQ

 




 
 
 
spacer