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EA drops mad dime on Dante's Inferno Super Bowl ad

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Spoiler alert! If you're going to be watching the Super Bowl, prepare to "go to hell."

IndustryGamer has confirmed through sources Electronic Art's marketing dollars are getting pushed the limit to secure a Dante's Inferno ad during this year's Super Bowl. Just how much are we talking? An estimate $2.5 million. 

The Super Bowl airs on February 7; Dante's Inferno ships for Xbox 360 and PlayStation 3 just two days later.

Super Bowl 2010 Viewers Going to Hell Courtesy of EA [IndustryGamers]


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Nick Chester
Nick ChesterFormer Editor-in-Chief (2011)   gamer profile

Editor-in-Chief @ Destructoid.com nick at destructoid.com  more + disclosures


 



Filed under... #Dantes Inferno #Electronic Arts #PS3 #Sports #Visceral Games #Xbox 360

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