dark        
spacer

EA doubts the future of in-game advertisement

0

There was a time -- not at all long ago -- where those darned immersion-breaking, in-game ads were popular. Ben Cousins, the general manager of EA's free-to-play division, believes those days are over, or at the very least, we're getting to that point.

"We actually aren’t getting much from ad revenue at all. The in-game advertising business hasn’t grown as fast as people expected it to," he told Edge. "If you think about how fast the virtual goods business has grown in the last year or so, it’s been much quicker and become a much more reliable source of revenue."

For Battlefield Heroes, EA used both "in-game advertising and virtual goods sales, and one of those took off really fast and the other hasn’t really taken off at all. I’m not convinced that we’ll have billboards in games and things like that. Maybe those days are over," Cousins explained.

EA: In-Game Ads No Great Shakes [Edge Magazine]


You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Jordan Devore
Jordan DevoreCo-EIC   gamer profile

Jordan is a founding member of Destructoid and poster of seemingly random pictures. They are anything but random. Disclosure: I backed Double Fine Adventure and Awesomenauts: Starstorm on Kickst... more + disclosures


 



Filed under... #Advertising #Electronic Arts #Industry Bull

READER COMMENTS LOADING BELOW...


LET'S KEEP THE COMMUNITY GREAT


You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!