Chatting with IGN, Ubisoft senior VP of sales and marketing Tony Key explained that the company's Wii U-exclusive survival horror game ZombiU could be adapted to release on Xbox 360 and PlayStation 3, but "they would have to change a lot of what makes the game cool."
"And I’m not saying that can’t be done, but not in the next six months, you know?" Continuing, Key brings up the Wii's Red Steel. "We talked about bringing that to other platforms, and we always kept coming back to 'what makes the game cool isn’t what would make it cool on those other systems.' The brand itself we generally try to exploit everywhere we can, but I think for now it’s going to be a really, really good Wii U game," he says of ZombiU.
"There's definitely going to be knowledge that we gain from developing for Wii U that we'll be able to transfer not only to SmartGlass technology but also to even the cross-talk on PlayStation 3 and Vita."
"The whole industry is evolving towards this multiple screen mentality. We love that. We showed interactivity between Assassin’s Creed III on PS3 and Assassin’s Creed III on the Vita. We’re learning how to do that on the Wii U right now with two screens, and now Microsoft's talking about SmartGlass."