Look at Sony, taking a page straight out of Microsoft's book. A partnership with Electronics Arts means PlayStation 3 owners are getting a few nice exclusives, as discussed today during Sony's press conference.
SSX will have a Mt. Fuji level, which is based on a render of the mountain from NASA satellite data; Need for Speed The Run will come with seven additional super cars; and lastly, Battlefield 3 comes with Battlefield 1943 on the Blu-ray. Again, all of this content is exclusive to the PS3 versions of these titles.