The South Hall is the larger of the two main halls at the L.A. Convention Center (the other being the West Hall). While the "Big Three" companies (Nintendo, Microsoft, and Sony) are in the West Hall, they take up almost all the space! The South Hall is huge and filled with almost every other company attending E3.
The entrance to the South Hall is large and open, with a huge staircase leading up to the show floor. Every year, one game is advertised on these steps with one of those cool posters separated in pieces that can only be viewed at a distance. Usually this game is highly anticipated and ends up being one of the most talked-about games at the show!
In the past, The Legend of Zelda: Twilight Princess has graced the steps, as well as Final Fantasy XIII.
This year, the honor goes to Hitman: Absolution! I may be the only one excited about this piece of news, but I strangely look forward to seeing who gets this prime spot every year. It is such an expansive, creative piece of advertising on such a grand scale that I can't help but get excited!
I get excited a lot.
E3 is in only a few days! Stick with Destructoid all week long!