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E3: EA announces multi-year partnership with UFC

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[Update: Turns out that THQ sold the rights to EA for an "undisclosed cash payment," which is of more immediate use to the ailing publisher.]

In what is soon to be huge news for UFC fans, EA and UFC president Dana White have just announced an official partnership to bring UFC games under the EA banner in a multi-year deal. If you know anything about Dana White's notoriously big mouth, you'll remember that he consistently jabbed at EA, even going so far as saying he's "at war."

Well, it seems as if time (and most likely money) heals old wounds, as THQ looks to be out of the picture going forward. Dana seems excited to bring the UFC franchise into the "half a billion fans in homes worldwide." Overall, White said it best: "This is a huge day for the UFC."

THQ and Zuffa Announce Transition of Ultimate Fighting Championship Videogame Rights [THQ]


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Chris Carter
Chris CarterReviews Director, Co-EIC   gamer profile

Chris (Magnalon) has been enjoying Destructoid avidly since 2008. He finally decided to take the next step, make an account, and start blogging in January of 2009. Now, he's staff! -----------... more + disclosures


 



Filed under... #E3 #EA MMA #EA Sports #Electronic Arts #Sports #THQ #Top Stories #UFC

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