It seems like it's a new staple for racing games
Remember that one conference where that guy was lovingly talking about how realistic Driveclub was, down to the real looking leather on the seats? That's how I imagine executives talking about microtransactions. There's probably some truth to that statement too, as microtransactions have been confirmed for DriveClub. Director Paul Rustchynsky states, "It’s been a hot topic of late inside gaming, and we’ve been very keen to take on board the feedback from gamers and make sure we don’t upset anyone."
He goes on to explain, "If you want to unlock a car immediately, you can pay to unlock that car straight away but it’s not a consumable microtransaction. We don’t let people buy Fame, for example and spend lots and lots. The idea is if you want to shortcut things you can do – it’s identical to what we did in Motorstorm RC. So if you played that, you know what we’re doing here"