Also, box art
From Software has revealed the new Japanese boxart for Dark Souls II, and has uncovered retailer specific weapon DLC in the process. Based on the outlet you reserve the game at (such as Geo, Best Denki or Amazon.co.jp), you can obtain certain pieces of DLC listed in the gallery -- thankfully nothing huge is in there.
Whether or not these pre-order bonuses will make it to America is unknown, but you can currently reserve the Collector's Edition, which nets you a 12 inch figure with a display box, a hardbound art book, a microfiber map, the soundtrack, and a metal case.
Store Announcement [Dark Souls.jp]