It seemed odd that a company like Crytek would produce a free-to-play first-person shooter for PC and only talk about how it's going to be available in China. The powers that be are now discussing further plans: Warface "will hit the Western markets in 2012."
Short story even shorter, they are starting with Asia to gain experience in the market, which can then be used to (in theory) better the product we receive. Sounds like a plan.
The amount of games coming out with this business model is rapidly approaching absurdity, yes. But it's not every day you see a title with so much attention to detail; Crytek has the technology to make it rain men, after all.