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Candy Crush has a bizarro nationwide ad campaign in Japan

2014-04-26 10:00:00  ยท  Brittany Vincent

I'm not quite sure what they're saying, but it has nothing to do with candy

Candy Crush Saga is coming to Japan in a big way, as developer King has prepared a slew of rather bizarre commercials for its freakishly addictive mobile puzzler. With King having opened an office in Japan, it's no wonder a nationwide ad campaign was the first move to establish a presence for the brand, but these ads aren't exactly what I'd call accessible.

I mean, I suppose they're accessible in a bizarre, Lynchian sort of way, like if you took bits of Inland Empire and sprinkled candy on the film. Celebrities Junichi Okada and Kinichi Endo look positively terrifying as they exchange ideas about "conflicting world views" (via Re/code) until there's a prompt to download Candy Crush Saga. I don't know if this the right approach for King's Japanese audiences, but hey, I'm not Japanese. I just write about Japanese media a lot.

Oh, you crazy Japanese commercials, we love you.

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Brittany VincentFormer Associate Editor // Profile & Disclosures
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play witcha, I been busy workin', more


On Destructoid: Candy Crush Saga   (11)   From our game database:

  • What if Flappy Bird and Candy Crush rocked vintage covers? - Brittany Vincent
  • Candy Crush has a bizarro nationwide ad campaign in Japan - Brittany Vincent
  • King settles The Banner Saga and CandySwipe trademark disputes - Hamza CTZ Aziz
  • Candy crushed: IPO posts disappointing numbers - Darren Nakamura
  • CandySwipe developer writes sad open letter to King - Brett Makedonski
  • Candy Crush dev now trying to block Banner Saga trademark - Steven Hansen
  • King Candy: Candy Crush dev trademarks word 'candy' - Steven Hansen
  • Sweet stat: Candy Crush Saga's been installed 500M times - Brett Makedonski
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