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Burger King and Microsoft team up to promote Kinectimals

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It seems that Microsoft is pulling out all the stops to ensure that Kinect is popular, proving that if you can't win the hearts of the people with a good product, you can do it with boatloads of cash. Cirque du Soleil, Justin Bieber, and now Burger King have been recruited by Microsoft in th great casual war, the latter being used to promote Kinectimals. 

Burger King will be giving away little stuffed animals that can be scanned by Kinect's camera to create a digital alternative. They can then be played with by your pet Kinectimal, which should fascinate anybody reading this who happens to be seven-years-old. 

As much as I make fun of Kinect, I can't deny that Microsoft has gone all out in the marketing for it, and this could see it get some pretty decent initial sales. By contrast, Sony's done a lot of sitting on its product and just expecting things to sell, as it's often wont to do. If PlayStation Move is to tackle Kinect, it's going to need more than a few cute Kevin Butler ads, methinks. 

As far as this Kinectimals nonsense goes, it'll be out in November. I LOVE YOU SPRINKLES!

Burger King and Kinectimals team up for a playable promotion [GamesRadar]


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Jim Sterling
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Filed under... #Advertising #Food #Kinect #Microsoft #Xbox 360

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