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LONG BLOG

Activision: "We might have to stop supporting Sony"

   0
OK, I really have no idea if this has already been posted but here we go in case you missed it.

(From gameindustry.biz written by Matt Martin)

Activision CEO Bobby Kotick has said that his company may have to stop supporting the PlayStation 3 if Sony
does not drop the price of the luxury console.

"They have to cut the price, because if they don't, the attach rates [the number of games each console owner
buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony," said Kotick to The
Times.

"When we look at 2010 and 2011, we might want to consider if we support the console and the PSP [portable]
too."

According to the report, Activision paid USD 500 million in royalties to Sony last year which, "probably still worked
out at 400 per cent of the profit they made".

He added: "I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it
easy for me to support the platform.

"It's expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a
better return on invested capital on the Xbox than on the PlayStation."

Big releases from Activision this year include a reinvigorated Tony Hawk title complete with peripheral, DJ Hero,
the latest spin-off of the popular Guitar Hero franchise, and Call of Duty: Modern Warfare 2, which Activision
expects to be the "biggest entertainment launch of all time".
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About SniperXanone of us since 5:05 PM on 04.17.2009

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