How many times have you heard that? Too many probably. Anyways, heres my reason. Today, i had a craving to play some Flight Simulator X, i installed it, but when i tried activating it, it said i had reached the activation limit for my key. So i called up tech support. I sat on hold for like 30 minutes just to talk to an Indian guy who then redirected me to someone else who had me say my product ID. I finally got the game working, but seriously. Why would Microsoft put a limit on activation. I understand it for discouraging piraters, but seriously, raise the limit to like 20-30. 2 is just too little.