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LONG BLOG

Square Enix expected Tomb Raider to sell nearly 7 million copies in 4 weeks

   0
Or: AAA game companies have officially become batshit crazy. It's now well known Square Enix is disappointed with games that sell 3.5 million in 4 weeks, but we didn't know just how disappointed. As it turns out, EXTREMELY disappointed.

Squenix has revealed in a financial statement that they expected Sleeping Dogs to sell at least 2-2.25 million (hey, at least they weren't aiming for 5 million with a brand new IP), Hitman 4.5-5 million and Tomb Raider at least 5-6 million.

BUT! Since Square Enix has very reasonable goals, those were conservative estimates. In order to "hedge their bets", they weren't aiming for the full sales potential of those titles. No sir, the numbers above are just 80-90% of what they REALLY thought the games would sell.

Most amusingly, they share this lovely quote with us: "we put a considerable amount of effort in polishing and perfecting the game content for these titles, receiving extremely high Metacritic scores"

"However, we were very disappointed to see that the high scores did not translate to actual sales performance, which is where we see the substantial variance in operation profit/loss against the forecast."

In other words they put a lot of effort in making good games (and by most accounts they were all very good games), but they feel that 3.4 million copies in 4 weeks is not "actual sales performance"!

Even more puzzling than those ridiculous targets is the question of where Square could have possibly gotten them from. The last Tomb Raider game, 2008's Underworld, has reported lifetime sales of 2.5 million, while 2006's Hitman: Blood Money moved 2.1 million. They succeeded handsomely in significantly growing those franchises, yet they somehow expected them to sell, in a few weeks, twice or thrice as much as their predecessors ever did.

Which leaves me with just one question: WHAT THE HELL IS WRONG WITH THESE PEOPLE?
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About CaimDarkone of us since 11:02 AM on 08.19.2011

I am a Brazilian student in Norway. I also happen to really, really like games! I'm a huge RPG fan, especially JRPGs and party-based WRPGs, but I also enjoy nearly every genre, from Mario Kart to Limbo to Bulletstorm.

Backlog:

Fatal Frame 2
Dungeons And Dragons Chronicles of Mystara
Silent Hill Downpour
Anarchy Reigns
Metal Gear Solid HD Collection
Crysis 3
X-com Bureau Declassified
Dust Elysian Tail
Deponia
Tokyo Jungle
Plants vs Zombies
Dante's Inferno
Retro City Rampage
Batman Arkham Origins
Outlast
Rayman Legends
Splinter Cell Blacklist
X-Com Enemy Unknown
Castlevania Lords of Shadow Trilogy
Deus EX The Fall
Syndicate
The Saboteur
X-Com Enemy Within
Crimson Gem Saga
Riviera The Promised Land
Knights in the Nightmare
Hexyz force
Growlanser Wayfarer of Time
Gungnir
Class of Heroes
Battlefield 3
Heroes VI
Metal Gear Revengeance
Sniper Elite V2
Pikmin 3
Velvet Assassin



Currently playing (as of 12/06/2014): Metal Gear Solid HD Collection, Mario Kart 8, Chronicles of Mystara

My 3DS code: 3995-6846-8256. For some reason it doesn't appear in the player profile.
PSN ID:CaimDark
Steam ID:CaimDark
BattleNET:CaimDark1
3DS Code:3995 - 6846 - 8256


 

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