Blockbuster expands Blu-ray offerings

Nearly ten months ago, Blockbuster announced that they were going to drop HD DVD from their retail stores across the nation. Now that the format war has been officially over for almost two months, is reporting that the movie/videogame rental giant is going to go big with Blu-ray this week. Until now, you could only find Blu-ray Discs at about 1,700 of Blockbuster’s brick-and-mortar locations, but now every single Blockbuster in the US and Canada — almost 5,000 total — will rent and sell Blu-ray Disc movies.

In addition, Blockbuster will be bringing the PS3 and Blu-ray to the forefront of their marketing. Each of the North American Blockbuster stores will soon have a PS3 hooked up to a 42-inch HDTV to show off Blu-ray Disc movies. I don’t know about you guys, but this will be a huge technological jump for my local Blockbuster, which currently has around five small CRT TVs hanging from the ceiling, playing endless loops of movie trailers. Isn’t that standard?

[via — Thanks, Jonathan!]

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Samit Sarkar
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