I've never really understood launch trailers, although they've become an industry standard. Take, for example, the BlazBlue: Calamity Trigger trailer (below the jump) that was released yesterday, to celebrate the game's successful launch on the Xbox 360 and PS3.
The ARC Systems Works-developed BlazBlue (that's pronounced blaze, not blazz) isn't exactly a mainstream title: either it's on your radar or it isn't. The only type of people that even see launch trailers are people who read gaming blogs; and if you read gaming blogs, then you probably already know enough about BlazBlue. If you still don't give a sh*t about BlazBlue or Arc Systems, a launch trailer isn't going to compel you to run out to Wal-Mart or GameStop to pick it up.
Nevertheless, launch trailers serve as a nice reminder of BlazBlue's features -- online multiplayer, the ability to spectate other matches, 2D sprites in full HD -- and its special edition goodies -- a soundtrack and in-depth strategy guide. As SiliconEra notes, the trailer doesn't even mention one of BlazBlue's coolest features: it's one of the first games since Lair to use PSP Remote Play. The trailer also doesn't mention the absolutely awful DLC that's already hit the Xbox Live Marketplace.
In any case, the game's sprites look great and I'm sure hardcore fighter fans will snap up this spritual successor to Guilty Gear, even if none of the characters are sexually ambiguous. The game came out yesterday: are any of you getting it? And, if you have, is it any good?