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Are publishers doing E3 badly on purpose?

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One of the highlights (or lowlights, depending on your point of view) of this year's E3 was the debut of Ubisoft new mouthpiece, Mr. Caffeine. Considering how badly he bombed, he might not be back again next year ... or will he?

I've got a hypothesis. Ever since the famous Sony press conference of 2006, we've been seeing a number of meme-generating presentations. 2008 had Cammie Dunaway and the embarrassing Wii Music demonstration. Last year, Konami turned heads with an Engrish-heavy presser that included the now-famous phrases "One Mirrion Troops" and "Very Very Exercise."

This year, it took only minutes before Mr. Caffeine exploded all over Twitter and remixes began to hit Youtube. Just watch the video above, which manages to "accidentally" promote Ghost Recon even though we're supposed to be laughing at how bad the presenter is. 

Are publishers deliberately giving us bad press conferences so that we're advertising their shit on Youtube? By posting this, am I falling prey to a savvy marketing stunt dressed as corporate incompetence? Are these press conferences memes, or are they advertising dressed as memes?

More importantly, why does Mr. Caffeine want to poop on my toothpaste?


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Jim Sterling
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