dark        

Piracy turns indie game into an overnight success

0

An eye-opening retrospective on Anodyne's Pirate Bay promotion

Promoting your indie game on a torrent site may not be a surefire way to success, but it certainly worked for developer Sean Hogan, who promoted action-RPG Anodyne on The Pirate Bay last week. As a result, his game has found a new and wider audience, complemented with video coverage, reviews, and news posts on many major game blogs, including Dtoid.

"The promo bay far exceeded what our sales cycle would have been if we just went on as normal -- sales were dying down around the start of the promo," Hogan wrote in a post-mortem.

For 72 hours, the game's previously unauthorized torrent was promoted to the front page of Pirate Bay along with a link to purchase the game at a discounted $1 minimum. Anodyne pulled in more sales, by a large measure, during the promotion than it had during the previous ten days, culminating in $12,000 split between Hogan and his partner, Jon Kittaka.

"I think everything is much better off now -- revenue, people playing, fans, etc, than we were before the promo," Hogan wrote. "I definitely encourage trying something similar with The Promo Bay if you’re able to."

Anodyne Pirate Bay Promo Post-mortem [Anodyne Devblog]


You are logged out. Login | Sign up

 
 

Click to open photo gallery:

 

TwitterRedditEmailFacebook
 
Allistair Pinsof
Allistair Pinsof   gamer profile

His name is Allistair. He lives in Austin. If he is ever in your city, please come visit him in his minivan. He has have many fresh diapers. No worries! more + disclosures


 



Also on destructoid: Anodyne   (2)   From our database:

  • Piracy turns indie game into an overnight success - Allistair Pinsof
  • Zelda-esque Anodyne partners with The Pirate Bay - Jordan Devore
  • More related stories
    Filed under... #Action #Adventure Games #Deals #Indie #Linux #Mac #PC #Piracy

    READER COMMENTS LOADING BELOW...


    LET'S KEEP THE COMMUNITY GREAT


    You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!



     
     
  •  
     
    spacer