Analyst Doug Creutz has warned investors that EA's annual attempt to start a fight with Activision won't do too well this year. He believes Medal of Honor: Warfighter will lose sales due to the poor quality of the last MOH title, as well as a noted drop in consumer interest.
"This is based on a very soft performance since E3 in Amazon’s top-selling game rankings compared to other recent titles," he stated. "We think the most likely culprit for apparent gamer disinterest is the poor quality of the last Medal of Honor game in 2010."
Creutz also gave Star Wars: The Old Republic a quick kick in the ribs, reducing his subscriber forecast to 500,000 users in Fiscal 2013, "due to continued poor server density trends."
As a result of the analyst's predictions, EA's shares are trading lower this morning. Man, EA's had it rough recently. I'd feel sorry for it if I ... wanted to.