As part of a concentrated effort to keep second-hand sales low, EA plans to continue dropping unique content delivery services — like the ones present in Dragon Age: Origins and Mass Effect 2 — into its games through fiscal 2011.
Speaking during the recent financial conference call, EA CFO Eric Brown said as much, adding that these services “benefit” original purchasers: “In fiscal 11, we will continue to introduce new service and product features that benefit the unique registered purchasers on PC and console games. Our most recent example is the Cerberus content network introduced with Mass Effect 2.”
Later in the call, EA COO John Schappert said that all of EA’s fiscal 2011 titles will “have an online component, both downloadable content and online play.” We’ll take this to mean you’ll probably want to steer clear of the “Used” aisle in order to access the full EA.com sign-in experience.
