They're in it for the money
Extraterrestrials are landing in Electronic Arts' free-to-play game Battlefield Heroes, and there's a trailer for it here which I have to admit to having found a bit charming.
But what's kind of funny about it is the motivation of the technologically advanced aliens, which appears to be entirely profit-oriented. Subtle joke about the game itself, perhaps? As amusing as it is, I have to wonder how smart that is with all the "pay to win" concern surrounding these kinds of games.