dark        
spacer

Activision wants Call of Duty profits throughout the year

0

Activision has a good thing going with this Call of Duty franchise thing. And what does Activision do when it's got a good thing that makes they money? They milk it until its a hollow husk of its former self, curled up on the floor wishing someone would just kill it. In a recent conference call Activision Blizzard CFO Thomas Tippl confirmed that the company would be pretty much doing just that.

In order to help the rest of the year perform as well as the part of the year that a Call of Duty game comes out they've been rejiggering some things. "We reset some of the product development targets, particularly on the casual and licensed part of our portfolio, so we believe we can improve the margin performance on our publishing business," Tipple said. He went on to explain that this means they're pumping more development resources into Call of Duty than ever before.

The best part about this is that CVG suggests that the reason they will be doing more Call of Duty is because they rely too much on Call of Duty. It's the kind of logic you can only find in the gaming industry. 


You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Matthew Razak
Matthew RazakFilm Contributor   gamer profile

I've been here a while. In all likelihood longer than you. I was here when the first cblog post went up, and before. I like to believe I rep Dtoid old school. I fell in love with this commu... more + disclosures


 



Filed under... #mammoth

READER COMMENTS LOADING BELOW...


LET'S KEEP THE COMMUNITY GREAT


You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!