Activision boss Bobby Kotick has dropped a huge bomb on Sony today with a few statements concerning their support for the PlayStation 3 and PSP. In short, the world's largest third-party games developer doesn't like their attach rates for Sony's consles and is threatening to withdraw support.
“I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform. It's expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation,” he says.
What Kotick is pushing for, like many others, is a PlayStation 3 price cut.
“They have to cut the price, because if they don't, the attach rates are likely to slow. If we are being realistic, we might have to stop supporting Sony,” Kotick tells Times Online. “When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP too.”
While Kotick may sound a bit cocky here, I don't think Sony wants to sit on statements like these. And no one is going to argue about the PS3 needing a price cut either.
Do you think Sony could live without Activision?