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#Viral Marketing


Capsule Silence XXIV photo
Capsule Silence XXIV

Anamanaguchi's new music lies hidden within Capsule Silence XXIV

In case you missed it, Anamanaguchi's game Capsule Silence XXIV was “leaked” by the band a few days ago after what appeared to be a heated dispute with developer NHX. The game at first seems to be a woefully underdeveloped mess ...   read

 
 
Call of Duty photo
Call of Duty

Treyarch is 'very sorry' about that Black Ops III tweet

Call of Duty: Black Ops III developer Treyarch has apologised for its recent Twitter marketing campaign. A couple of weeks ago, the studio changed the @callofduty Twitter name to 'Current Events Aggregate' and tweeted news of a li...   read

 
 
Call of Duty photo
Call of Duty
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Official Call of Duty Twitter account tweets fake terrorist attack

As part of a promotional stunt to promote Call of Duty: Black Ops III and reveal new information about the plot of the game, Activision yesterday tweeted out several reports regarding a fake terrorist attack that had allegedly just happened...   read

 
 
Halo 5 photo
Halo 5

343: Spartans were stolen kids sent in to 'clean up the ugly'

In the latest instalment of its viral promotional campaign HUNT THE TRUTH, Halo 5: Guardians developer 343 Industries has revealed "dark" information about how the Spartan Program came to be.  A (fake) interview by (fictitious) journal...   read

 
 
Watch Dogs photo
Watch Dogs
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Ubisoft messes with people and causes mayhem for Watch Dogs skit

Ubisoft is hitting the marketing campaign pretty hard for next week's release of Watch Dogs, and this hidden camera video is the latest product of that. Regular folks looking for a cheap cell phone repair unknowingly hack streetlights, car...   read

 
 
Sunset Overdrive photo
Sunset Overdrive

Sunset Overdrive viral site opens up, plans special events for fans

The surprise reveal of Sunset Overdrive at Microsoft's E3 2013 press conference got many people excited, including much of the staff at Destructoid. As a brand-new open-world shooter set in a visually rich and colorful world, it was certain...   read

 
 
#4ThePlayers photo
#4ThePlayers
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New PlayStation 4 video is all about a pirate tailor

Sony is releasing some weird videos lately. First there was this cab thing, and now we have a pirate tailor from Assassin's Creed IV. I have no idea why this is a thing. When you see pirate clothing, does that make you want to buy a PlaySt...   read

 
 
Viral Marketing photo
Viral Marketing
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I am confused by this 'Hadouken Cabs' video

This video is strange. It's a cheesy advert for the PlayStation 4, posing as a cheesy advert for a Street Fighter-themed taxi service. It's pretty well packed with references to the storied franchise and concludes with just the briefest gl...   read

 
 
Hatsune Miku Project Diva photo
Hatsune Miku Project Diva

Sega takes to Facebook to ask you to support Miku for PS3

If you're at all familiar with the Hatsune Miku phenomenon, you'll know that her Japanese creators and handlers have long been interested in marketing their virtual idol overseas, the better to let foreigners know of her crowdsourced joys. ...   read

 
 
Watch Dogs photo
Watch Dogs

Watch Dogs has a viral webpage, obviously

If you were paying close attention to the latest Watch Dogs trailer, you might have noticed a web address for the game world's Central Operating Network (ctOS). Visiting http://chicago-ctos.com/ takes you to a black page with ASCII text ind...   read

 
 


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This is totally a viral video, not an ad for Nintendo 3DS

Joel McHale, star of Community and The Soup, appears in this video making the rounds today, talking about the nature of viral marketing on the web. Joel clearly knows his stuff, as he hits every major marketable concept in modern web video...   read

 
 
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The DTOID Show: Infinity Blade 2 & Dragon Age Multiplayer

Hey guys! I'm BACK! And I still sound sort of funny.  On today's very special Destructoid Show, we address the rumors foating around about EA's new stuff, such as Frostbite 2 powered Dragon Age multiplayer, with playable dragons, as we...   read

 
 
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Slavery: The Game was a viral for a Dutch documentary

Well, we didn't expect that did we? When you slap an Adults Only rating on a website for a supposed multiplatform game, you know you're being trolled. Funny thing is, most people expected it to be something related to America. It turns out...   read

 
 
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Sarif Industries gets 'hacked'

Square Enix has been going all out in their recent ad campaign for the upcoming Deus Ex: Human Revolution. Earlier in the summer you could see a lot of these videos on their viral marketing website for the fictional Sarif Industries, but i...   read

 
 
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Win Deus Ex QR mission prizes with help from Destructoid

Early last month, Square Enix launched an iOS application as part of a promotion for Deus Ex: Human Revolution with which gamers can scan QR codes hidden around the net and earn rewards for having found them. Each week, they have been ...   read

 
 
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Here's a mysterious Canadian viral campaign to watch

The Canadian Videogame Awards recently aired and, in amongst the hustle and bustle, a web address was shown onscreen leading to a countdown timer. The countdown at thereisnolist.ca ended last night, revealing what appeared to be an incomple...   read

 
 
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Deus Ex: Testimonials from augmentation customers

Here's a new viral marketing video for Deus Ex: Human Revolution which features the company making mankind better through augmentations, Sarif Industries. This time, instead of just seeing these actors make use of their new cybernetic enha...   read

 
 
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Episode 3 of Mortal Kombat: Legacy is a Cage-y one

Oh ho! The headlines just write themselves. As you may have surmised, this third installment in Kevin Tancharoen's Mortal Kombat: Legacy web series is focused on action star Johnny Cage. Featuring an opening installment with the folks...   read

 
 
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Mortal Kombat Legacy episode 2 still slow going

The second episode of Mortal Kombat: Legacy has been released and you can view it right here. It's a continuation of the events which took place in the first episode, with quite a bit of recapping at the outset for what has been a lar...   read

 
 
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Let Sarif Industries make a better you

With Deus Ex: Human Revolution not out until August, it seems that Eidos is looking to get its viral marketing campaign going early. This new advertisement featuring the fictional augmentation corporation which features heavily in the...   read

 
 
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Do you want to win a 3DS? Do you own a car?

If you're a seasoned veteran of the internet, then you may remember this Mario Kart street art done by a graffiti artist on some Portland bike lanes a few years back. Jumping on the bandwagon this year, so to speak, is Waze, a free social a...   read

 
 
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Bad things are happening in America circa 2049

Above is a trailer for a game called America 2049, which has appeared completely out of the blue and is planned for release next month. As you can see, the video has no information on what kind of game it is, but does lay out some of the s...   read

 
 
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Do we still like Atlus?

They need to know, apparently. The cryptic pink image above just arrived in our email inbox, and those of folks subscribed to Atlus' newsletter. I still do, certainly, but what is this about? Could it be related to something they had 'no pl...   read

 
 
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Homefront viral video thinks Salt Lake City is a blast

This viral video hit our inbox just now, courtesy of a "Voice of Freedom operative" who smuggled this footage of the Greater Korean Republic attack on Salt Lake City, and decided to hide it in a package. It's serious business. The operativ...   read

 
 
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Fallout Online viral advertising moves to religion

We've seen neither hide nor hair of the actual Fallout Online game save for a few screens that arose from the court battle between Interplay and Bethesda, but we have seen the start of some viral campaigns for the game. And now they're gett...   read

 
 
Matthew RazakFeatured blogger

Monday reviews aren't on Monday. It's old school, trust me. OK, so I've been and editor for a while now. I probably should fill this part in a bit more fully. I've been here a while. In most a...

 


 


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Hue"Chase the rainbow"

 

Hatsune Miku: Project Diva X"YAAAAAAASSSSS KAWAII KWEEN!!!"

 

Attack on Titan"Go Go Eren Yeager"

 

Obduction"Where will it take you?"

 

Alone With You"Are you still there?"

 
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Community expand | +quickpost

Vxxy

Heres a nice interview of Gene Wilder by Larry He talks about his early career and how he got various roles, his process, We miss you,

 
lewness

Still retrotunetoid? One of NES (Family Computer!) games I am fond of playing and listening

 
JcDent

Certain things need to be

 
Terry 309

#retrotunetoid never ends

 
Pixie The Fairy

How to talk to a woman wearing headphones: I strongly advise against it, for I will not take kindly to being removed from my video games or music, will tear out your soul and feed it to

 
ObliqueZombie

Holy shit, finally got around to seeing Her! Such a good fucking The acting especially blew me

 
Fuzunga

I didnt own any classic consoles as a The 1st one I had was an N64, so I dont have a lot of retro music to draw But I did have a Game Boy with, like, 6 games! So, heres one of the most underrated songs from one of the 1st games I ever

 
Shinkz

I wake up to find out that Gene Wilder has passed Fuck this

 
SirNinjaFace

Tittybiscuits

 
Parismio

Two things that killed me here: Calling the Christian God a mary sue and The username of the person who typed this is named

 

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