#Viral Marketing

Call of Duty photo

Treyarch is 'very sorry' about that Black Ops III tweet

Call of Duty: Black Ops III developer Treyarch has apologised for its recent Twitter marketing campaign. A couple of weeks ago, the studio changed the @callofduty Twitter name to 'Current Events Aggregate' and tweeted news of a li...

#4ThePlayers photo

New PlayStation 4 video is all about a pirate tailor

Sony is releasing some weird videos lately. First there was this cab thing, and now we have a pirate tailor from Assassin's Creed IV. I have no idea why this is a thing. When you see pirate clothing, does that make you want to buy a PlaySt...

Viral Marketing photo

I am confused by this 'Hadouken Cabs' video

This video is strange. It's a cheesy advert for the PlayStation 4, posing as a cheesy advert for a Street Fighter-themed taxi service. It's pretty well packed with references to the storied franchise and concludes with just the briefest gl...

Hatsune Miku Project Diva photo

Sega takes to Facebook to ask you to support Miku for PS3

If you're at all familiar with the Hatsune Miku phenomenon, you'll know that her Japanese creators and handlers have long been interested in marketing their virtual idol overseas, the better to let foreigners know of her crowdsourced joys. ...

Watch Dogs photo

Watch Dogs has a viral webpage, obviously

If you were paying close attention to the latest Watch Dogs trailer, you might have noticed a web address for the game world's Central Operating Network (ctOS). Visiting http://chicago-ctos.com/ takes you to a black page with ASCII text ind...


This is totally a viral video, not an ad for Nintendo 3DS

Joel McHale, star of Community and The Soup, appears in this video making the rounds today, talking about the nature of viral marketing on the web. Joel clearly knows his stuff, as he hits every major marketable concept in modern web video...


The DTOID Show: Infinity Blade 2 & Dragon Age Multiplayer

Hey guys! I'm BACK! And I still sound sort of funny.  On today's very special Destructoid Show, we address the rumors foating around about EA's new stuff, such as Frostbite 2 powered Dragon Age multiplayer, with playable dragons, as we...


Slavery: The Game was a viral for a Dutch documentary

Well, we didn't expect that did we? When you slap an Adults Only rating on a website for a supposed multiplatform game, you know you're being trolled. Funny thing is, most people expected it to be something related to America. It turns out...


Sarif Industries gets 'hacked'

Square Enix has been going all out in their recent ad campaign for the upcoming Deus Ex: Human Revolution. Earlier in the summer you could see a lot of these videos on their viral marketing website for the fictional Sarif Industries, but i...


Win Deus Ex QR mission prizes with help from Destructoid

Early last month, Square Enix launched an iOS application as part of a promotion for Deus Ex: Human Revolution with which gamers can scan QR codes hidden around the net and earn rewards for having found them. Each week, they have been ...


Here's a mysterious Canadian viral campaign to watch

The Canadian Videogame Awards recently aired and, in amongst the hustle and bustle, a web address was shown onscreen leading to a countdown timer. The countdown at thereisnolist.ca ended last night, revealing what appeared to be an incomple...


Deus Ex: Testimonials from augmentation customers

Here's a new viral marketing video for Deus Ex: Human Revolution which features the company making mankind better through augmentations, Sarif Industries. This time, instead of just seeing these actors make use of their new cybernetic enha...


Episode 3 of Mortal Kombat: Legacy is a Cage-y one

Oh ho! The headlines just write themselves. As you may have surmised, this third installment in Kevin Tancharoen's Mortal Kombat: Legacy web series is focused on action star Johnny Cage. Featuring an opening installment with the folks...


Mortal Kombat Legacy episode 2 still slow going

The second episode of Mortal Kombat: Legacy has been released and you can view it right here. It's a continuation of the events which took place in the first episode, with quite a bit of recapping at the outset for what has been a lar...


Let Sarif Industries make a better you

With Deus Ex: Human Revolution not out until August, it seems that Eidos is looking to get its viral marketing campaign going early. This new advertisement featuring the fictional augmentation corporation which features heavily in the...


Do you want to win a 3DS? Do you own a car?

If you're a seasoned veteran of the internet, then you may remember this Mario Kart street art done by a graffiti artist on some Portland bike lanes a few years back. Jumping on the bandwagon this year, so to speak, is Waze, a free social a...


Bad things are happening in America circa 2049

Above is a trailer for a game called America 2049, which has appeared completely out of the blue and is planned for release next month. As you can see, the video has no information on what kind of game it is, but does lay out some of the s...


Do we still like Atlus?

They need to know, apparently. The cryptic pink image above just arrived in our email inbox, and those of folks subscribed to Atlus' newsletter. I still do, certainly, but what is this about? Could it be related to something they had 'no pl...


Homefront viral video thinks Salt Lake City is a blast

This viral video hit our inbox just now, courtesy of a "Voice of Freedom operative" who smuggled this footage of the Greater Korean Republic attack on Salt Lake City, and decided to hide it in a package. It's serious business. The operativ...


Fallout Online viral advertising moves to religion

We've seen neither hide nor hair of the actual Fallout Online game save for a few screens that arose from the court battle between Interplay and Bethesda, but we have seen the start of some viral campaigns for the game. And now they're gett...


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Review in Progress: Sea of Thieves"Sailing takes me away"


Pato Box"Featherweight Champ"


Tomb Raider"Not nearly enough rebar through the abdomen"


Jessica Jones (Season 2)"You thought it couldn't get darker?"


Yakuza 6: The Song of Life"The End of a Saga"


Warhammer: Vermintide 2"Bring on the ratmen"


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Calling it now; Teostras gonna replace Reba McEntire as the next Colonel


So The Incredibles 2, a Pixar movie is getting a tie-in comic Now since Pixar is owned by Disney, and Disney owns Marvel, youd assume theyd be doing NOPE! Its Dark What the fuck?


Is there a cut of Masters of the Universe where all of Skeletors lines are dubbed over by Alan Oppenheimer or a sound alike? I love this movie and that Skeletor but I miss the goofier


The good shit


I wonder if the morons who hurl abuse at new players in multiplayer games realise theyre the reasons that so many games If winning a random matchmaking game is so important to you that all human decency evaporates then ye really need to get a

Mike Sounders

This video is the perfect example of regret right

Sun Streaker

Grats to Fatshark for their sales so far on Vermintide So far theyve managed to outsell the entirety of the original Vermintide in terms of revenue on PC only so


As always, discord has a fruitful abundance of quotables and statements to haunt your nightmares until death and even then you might not be freed of their

CaimDark Reloaded

Does anyone know how much health a Monster gains in multiplayer? I found differing theories online but no hard


Finally got through Darker Odyssey is a damn fine



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