dark        
 
 

#Marketing


Kojima photo

Hideo Kojima unboxes Big Boss in Paris game shop

This is a silly little video uploaded today to the official Metal Gear Solid YouTube page. Hideo Kojima made a surprise appearance at a Micromania game store in Paris to celebrate the release of Metal Gear Solid V: Ground Zeroes this ...

 
 
Stanley Parable photo

100k copies of Stanley Parable HD sell in first weekend

The Stanley Parable is, once more, likely to be a hot topic of discussion as it pertains to the nature of narrative design in videogames and the illusion of choice. What isn't an illusion is the title's initial success, pushing out more tha...

 
 
Pikmin photo

Nintendo bred a new flower to market Pikmin on GameCube!?

The common refrain these days is that Nintendo doesn't know how to market the Wii U. But I know the creativity is still there, waiting to be tapped. Case in point... The latest episode of Did You Know Gaming? arrives just in time to celebr...

 
 
 photo

Final Fantasy: All the Bravest merchandise f*cking exists

Final Fantasy: All the Bravest may well be the sleaziest, scummiest exploitation of a beloved videogame franchise this side of bootlegged Pikachu dolls. The "game" exists solely to leech cash from the "player," but Square Enix isn't done th...

 
 
 photo

Nintendo PR actively promoting playable female characters

Nintendo is generally thought to exist in its own fancy little bubble, protected from the outside world and faintly out of touch with the rest of us. However, Nintendo of America's marketing department may be a bit more savvy than we though...

 
 
 photo

Jimquisition: Damn Fine Coffee

How do you like your coffee? Blacker than midnight on a moonless night? Or is that just what you want people to think? Asking consumers what coffee they drink is a fine example of demonstrating exactly how problematic a focus group can be ...

 
 
Wii U Marketing photo

Nintendo urges Wii owners to discover Wii U

Nintendo has sent out a mass-message to Wii owners to inform them of the Wii U's release, Kotaku reports. The message was sent in an effort to inform the mass audience that the Wii U is "an all-new home console from Nintendo," according to ...

 
 
 photo

The Last of Us focus test had to be made to include women

Naughty Dog has revealed it had to force the hand of its focus testers in order to get them to acknowledge a female perspective. Originally, The Last of Us was exclusively using male gamers to gauge audience interest, until the developer st...

 
 
Injustice photo

Latest TV spot for Injustice features Kevin Smith

A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smith. In it, he a...

 
 
Sifl and Olly photo

Sifl and Olly return again, this time on Nerdist

Silf and Olly was one of my favorite MTV shows of the 90's. I felt sad and somewhat guilty when the show it canceled in favor of more marketable but ultimately less interesting fare like Road Rules. The show was recently reborn on Machinim...

 
 
 photo

Marketers wanted guns on Beyond: Two Souls promo art

Beyond: Two Souls had to fight to stop its promo art being reduced to a character holding a gun like 90% of the rest of videogame advertising, Quantic Dream recently revealed. Had marketers had their way, Ellen Page would be clinging to som...

 
 
 photo

Terraria celebrates XBLA/PSN release by sending pebbles

We certainly get sent all manner of weird tat and nonsense in our role as semi-professional videogame jesters, and sometimes it's just ridiculous enough to achieve the desired effect and get a post. Here's 505 Games, literally sending me ru...

 
 
Dark Souls 2 photo

Help determine the buzzworthy tagline for Dark Souls 2

Want to help the marketers working to promote Dark Souls 2? They're currently trying to determine the best tagline for the game, having a lot of competition from the previous game's one-liner, "prepare to die," and have turned to the intern...

 
 
 photo

Sony: We have to do better at promoting PS Vita

Addressing the never-ending tragedy that is the PlayStation Vita's sales career, Sony has suggested marketing is a problem. After cutting the system's sales expectations drastically, the company pledged to better promote it.  "Now one ...

 
 
Office Chat photo

Doorbusting the Dead Island tourism board on PC standards

In this latest installment of Office Chat, Jordan Devore, Brett Zeidler, and I consider whether Dead Island's cinematic trailers are misleading and if PC gamers should expect ports of games that utilize the superior power of their hardware...

 
 
 photo

PSA: Doritos Crash Course DLC is out today

The biggest achievement in free simulation obstacle course games featuring Xbox Live Avatars, Doritos Crash Course, has received its very own downloadable content today. Doritos Crash Course City Lights adds two new areas (London and L...

 
 
 photo

Capcom spoofs Assassin's Creed 3 to promote Okami HD

Okami HD released on PlayStation Network this week, but Capcom seems to think you might have another game on the brain. They released this new video by way of a reminder and, seeing as they have new Okami hoodie merchandise coming down the...

 
 
 photo

The DTOID Show: ME3, Max Payne 3, Raccoons & Balloons

Hey gang! In case ya missed it, The Destructoid Show was LIVE on Friday afternoon. Here's a recording of it. We talked about how Killzone 3's multiplayer is going free-to-play, how BioWare wants UK residents to petition their government to...

 
 
 photo

Mass Effect 3 pressures UK government for proof of aliens

Electronic Arts has been known to pull some pretty ridiculous marketing stunts in its time, whether it's causing traffic disasters or protesting its own titles. Mass Effect 3, however, may have just won the prize for the stupidest promo cam...

 
 
 photo

Sony: $50 million Vita marketing plan aimed at PS3 owners

Sony is spending $50 million on PlayStation Vita marketing in the US to target PS3 owners in their 20s who play games eight or more hours a week, according to a report in the New York Times. John Koller, senior director for PlayStation...

 
 
 photo

New Challenger's spoof on Ocean Marketing is classic

It's been an interesting 24 hours if you've been following Paul Christoforo of Ocean Marketing's shenanigans. If you're not familiar with the situation, you should probably crawl out from under your rock or something. Basically, Christofor...

 
 
 photo

PS3 aiming for younger, family demographic in 2012

Hopefully you've had your fill of blood n' guts on the PlayStation 3, because Sony is doing what Sony does best -- pulling the ol' marketing switcheroo and deciding it wants a new demographic. According to SCEE CEO Jim Ryan, the PS3 will be...

 
 
 photo

EA teams with Adidas for Need for Speed: The Run promo

Electronic Arts has announced a partnership with shoemaker Adidas to promote Need for Speed: The Run. Adidas has provided the shoes protagonist Jack wears when he gets out of his car to dash through quick-time event sequences, the new "Need...

 
 
 photo

PS3 drops 'It only does everything' for 'long live play'

Sony has dropped its "It only does everything" slogan in favor of a brand new moniker that focuses on the PS3 as a gaming device. From now on, the PlayStation motto is "Long live play." How exciting! Sony says the new campaign slogan has b...

 
 
 photo

Activision: EA's COD trash talk 'bad for industry'

Electronic Arts has made no secret of its desire to knock Call of Duty from its pedestal. In fact, it's mentioned it so many times it's starting to look like obsession. Activision has noticed the attempts at trash talk, and fired back by cl...

 
 




Reviews   filter by...

Hearthstone: Kobolds and Catacombs"You're gorram right I'm taking that candle"

 

Never Stop Sneakin'"Sneaking its way onto your Switch"

 

Final Fantasy XV: Episode Ignis"Last time is a charm?"

 

Game of Thrones Season 7 Blu-ray box set and giveaway"Want to own a copy of Game of Thrones s7? Read on!"

 

Race for the Galaxy (Mobile)"One of the best digital conversions to date"

 

Star Wars: The Last Jedi"The Force is strong with this one"

 

Review in Progress: Okami HD"Amaterasu is still lookin' good"

 

7 Wonders (iPad)"Give me that money, Berenice"

 
 
 

Community Blogs | expand

 

Quickposts expand | +quickpost

Wes Tacos

Who the FUCK sent me this?!

 
Sfero

Guys, Im about to build a new gaming PC for I see that most games have an i7 under the recommended settings, yet multiple people tell me that a cheaper Ryzen 5 1600X will perfectly Whats your opinion?

 
hLargeNavidad4

Might grab Monster Hunter Generations while waiting for Anybody know how it plays on the original 3DS XL?

 
kevlarmonkey

UPDATE REQUIRED Very annoying when this pops up when you only have a little time to get a game in

 
Dreggsao

Seeing the term Krampusnacht everywhere (especially regarding to video game There is no Krampusnacht only a Krampustag and it was a week ago so most Krampus themed events are You for trying to do better next

 
Flanx

Someone ask Wes if Im doing this right

 
Gamemaniac3434

Unless something falls through, this saturday might be the night I livestream The Emoji Movie and Pixels as they slowly fucking kill me and the rest of my bad movie night group since they agreed to participate in this living You did

 
JuIc3

So yeah, Xenoblade Chronicles 2 really is a fun I never could get into the first Chronicles this one has me Very fun

 
Adam P

Need some Christmas shopping What is the best local multiplayer game on the Switch?

 
TheLimoMaker

#GameManiac3434CannotPlayCuphead

 
 

Upcoming

More Previews
 

Destructoid Originals

More Originals
 
 
 
BACK NEXT