dark        
 
 

#Marketing Shill


 
Watch Dogs photo

Watch Dogs WeAreData website lets you creep

In what is simultaneously the best and creepiest marketing stunt I've seen in a while, Ubisoft has built its own public database on real world cities, in a similar vein to Watch Dogs' depiction of Chicago. WeaAreData won't let you hack traf...

 
 
Injustice photo

Latest TV spot for Injustice features Kevin Smith

A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smith. In it, he a...

 
 
 photo

The DTOID Show: ME3, Max Payne 3, Raccoons & Balloons

Hey gang! In case ya missed it, The Destructoid Show was LIVE on Friday afternoon. Here's a recording of it. We talked about how Killzone 3's multiplayer is going free-to-play, how BioWare wants UK residents to petition their government to...

 
 
 photo

PS3 has been 'hitting its stride' for the past four years

Last week, Sony's Jack Tretton announced that the PlayStation 3 has just started hitting its stride. Does that corporate line sound familiar? It should do, because Sony's claimed that the PS3 has just "hit its stride" on three other occasio...

 
 
 photo

Do we still like Atlus?

They need to know, apparently. The cryptic pink image above just arrived in our email inbox, and those of folks subscribed to Atlus' newsletter. I still do, certainly, but what is this about? Could it be related to something they had 'no pl...

 
 
 photo

Sony has gone back to inconceivably dumb ads [Update]

[Update: When researching this story, I failed to notice that these videos were created "on spec," meaning that they were shot with the hope of being sold to Sony. They are not official ads and, God willing, they never will be. I apol...

 
 
 photo

Acquire wants you to guess what's up with these boxers

Because they're just lying right in the middle of Akihabara's main road (and in all kinds of other places), and Acquire took the trouble of photographing them and setting up a teaser site and twitter widget that allows you to tweet the pi...

 
 
 photo

Chevy Volt coming to Kinect Joy Ride

Look, as a hippie-dippy hipster from the the hippiest part of the world (read: Sebastopol, CA), I know the power of patcholi oil, why ladies protesting topless down the main street is going to stop the war in Iraq, and where the nearest pla...

 
 
 photo

Nintendo planned to spend $2 million marketing Earthbound

A group of marketing materials for Earthbound was recently picked up on eBay by a gamer known as "Jesse" and, like a good gamer, he shared his good fortune with the internet. Once of the more interesting pieces includes a retailer book...

 
 
 photo

EA marketing wins again with Dante's Inferno ramen

[As posted on Japanator] Think what you will of the game itself, but you can't deny that some of the myriad stunts pulled by EA's marketing department in promotion of Dante's Inferno were nothing short of inspired. However, not every m...

 
 
 photo

X10: Going to the arcade with Game Room

When I walked into, well, Game Room, I honestly had the feeling that the thing I was about to experience was going to be a lot like PlayStation Home. You know, controlling your Avatar through a virtual space and all. However, that's not the...

 
 
 photo

Buy the Kratos Fury Slurpee at 7-11, get free GoW III DLC

If you like videogames, you probably visit 7-11 fairly often -- or so Sony and 7-11 hope, anyway. Ad Age reports that the companies have joined with Mountain Dew, the nectar of the gods as far as gamers are concerned, to put together a majo...

 
 
 photo

Dr Pepper and EA: free DLC for Mass Effect 2, others

Mountain Dew has long been the stereotypical gamer drink of choice (besides Bawls, I guess), but Electronic Arts has cooked up a marketing scheme to drive gamers away from Mountain Dew towards something that doesn't taste like moose bile. E...

 
 
 photo

Name a unit in Command & Conquer 4

You've always wanted to go down in videogame history, but you've got no game design skills, you're not good enough at games to be a professional gamer and blogging on the weekends at Destructoid is already a filled position. It's a common p...

 
 
 photo

UK Professor Layton bundle looks ridiculously posh

My first reaction to this box set, without even taking a close look at the contents of the package, is that I want it. It's black. It's sexy. It has the words "Professor Layton" on it. Of course, I already own a black DSi, so I do...

 
 
 photo

The Overgrowth webcomic provides ultraviolence, indie cred

Lugaru, the greatest rabbit-themed martial arts game ever made, is getting a sequel called Overgrowth. The guys at Wolfire Games have done some of the coolest viral marketing I've ever seen from the indie crowd. They've given constant game ...

 
 
 photo

Microsoft spending silly money on 'casual' marketing

Microsoft is preparing a merciless marketing blitz that will see it spend more money on pre-Christmas promotion than it did for the launch of the Xbox 360 or the release of Halo 3. The 'Soft's "Live Your Moment" ad campaign will b...

 
 
 photo

THQ hires porn star as 'special producer' for Saints Row 2

Forget the fact that Grand Theft Auto IV and Saints Row 2 are two completely different takes on a shared genre. The games look similar, therefore we're obligated to pit them against one another in order to see which is superior.Releasing Sa...

 
 
 
 photo

NVIDIA wants to make its products more 'consumer friendly'

The days where we have to spend an excessive amount of time researching video cards are numbered, if NVIDIA has anything to do about it.NVIDIA's VP of Content Business Development, Roy Taylor, has told GamesIndustry.biz that the company's &...

 
 
 
 
 
 from  our Community Blogs
 




EG: Shopping & Readership Survey

Tell us about your hobbies and shopping interests, enter to win an Amazon gift card:

Reviews   filter by...

SteamWorld Dig 2"Ooh child, things are gonna get easier"

 

Samurai Shodown V Special (PS4)"When I say, 'Who's the master?' you say?"

 

West of Loathing"Wicky wicky wild wild west"

 

Atomega"Stunted growth"

 

Preacher (Season 2)"Adapting the unadaptable"

 
 
 

Community Blogs | expand

 

Quickposts expand | +quickpost

Czar Kazem

I started watching Death Parade last night, and now I cant stop listening to This group is fuckin

 
Burritohornet214

Dinnertime, but be mindful of my people #burritotoid

 
Electric Reaper

I love Fridays on

 
Vadicta

Jojo got an American

 
Sarah Jane Farron

Ive been having a weird time A lot of bad things but I also met an awesome person whos great for my mental health and they introduced me to a nice online game Gaming is actually fun again and Ive things to look forward

 
JPF720

Holy crap! I thought one of my blogs went missing, but it seems to have resurfaced on the frontpage! Im so glad, thank you!

 
Chris Moyse

Took out the big guns (camera-wise) to try and combat EGXs *awful* lighting problems, pic quality stepped up a little, thankfully

 
Swarrow
 
EricWeichhart

Dont stop me #stanDtoid

 
Inquisitive Ravenclaw

Guilty Gear Xrd Rev 2 for $20, yay or nay? I can comfortably afford it for : I went for Thanks for the recommendation, everyone!

 
 

Upcoming

More Previews
 

Destructoid Originals

More Originals
 
 
 
NEXT