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FTC photo
FTC

Warner Bros. settles FTC charges over deceptive Shadow of Mordor sponsored videos

As part of its promotional push for 2014's Middle-earth: Shadow of Mordor, Warner Bros. paid online influencers "tens of thousands of dollars" to produce positive videos about the game that were collectively viewed upwards of 5.5 million t...   read

 
 
Overwatch photo
Overwatch

Look at this enormous Overwatch action figure

As part of a promotional stunt, Blizzard has dropped enormous novelty-sized Overwatch action figures in major cities -- including my current stomping grounds, Los Angeles. I took the train into Hollywood to see this big ole Tracer figure, w...   read

 
 
Dragon Quest photo
Dragon Quest

This Dragon Quest Builders display was built with lots of blocks

Last year, Square Enix promoted Dragon Quest Heroes in Japan with a huge wall of poppable slimes at a metro station. It was the stuff of dreams. (For me, anyway, but then again I see strange things when I sleep.) A similar campaign is now u...   read

 
 
Undertale photo
Undertale

When is no advertising the best advertising?

[Art by Momoppi] Earlier this year, I booked Undertale creator Toby Fox for an appearance on Sup Holmes. Shortly before the show was set to air, he asked if it was OK if he canceled because he "hates answering interview questions." By this ...   read

 
 
Video Games photo
Video Games
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Games were made for boys because games were sold as toys?

A lot of hoopla has been flopping around in recent months about games that focus on boobs. Specifically, some of these games are either not being brought out of Japan, or are having their "boob features" diminished upon release in the U.S....   read

 
 
More empty Sonic optimism photo
More empty Sonic optimism
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SEGA sez: New Sonic to be 'inspired by how it played in its heyday'

Earlier this year, SEGA issued a bold apology. The company apologized for accidentally naming its Halloween character "Boob" instead of "Boo." Even earlier in the year, SEGA made another apology for how shit Sonic games have been recently a...   read

 
 
Call of Duty photo
Call of Duty

Treyarch is 'very sorry' about that Black Ops III tweet

Call of Duty: Black Ops III developer Treyarch has apologised for its recent Twitter marketing campaign. A couple of weeks ago, the studio changed the @callofduty Twitter name to 'Current Events Aggregate' and tweeted news of a li...   read

 
 
Black Ops III photo
Black Ops III

Black Ops III has the most people interested according to a Nielsen survey

The more things change, the more they stay the same. Of all the video games releasing this holiday season, Call of Duty is poised to be the most successful. Stop me if you think you've heard this one before. This conclusion was formed ...   read

 
 
Call of Duty photo
Call of Duty
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Official Call of Duty Twitter account tweets fake terrorist attack

As part of a promotional stunt to promote Call of Duty: Black Ops III and reveal new information about the plot of the game, Activision yesterday tweeted out several reports regarding a fake terrorist attack that had allegedly just happened...   read

 
 
Cake! photo
Cake!
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Nintendo finally reaches out to its core audience with appearance on Cake Wars

Even though the Wii U hasn't captured that coveted soccer mom demographic with its followup to the Wii, Nintendo isn't giving up. Like any good company, you have to know your audience and you have to cater to that audience -- literally. It ...   read

 
 


Czech PlayStation ads photo
Czech PlayStation ads

These Czech PlayStation ads make me feel like a criminal

These ads come from not too long after the Iron Curtain became the Iron Drapes, and Western culture began flooding the former Warsaw Pact. It's obvious that there was still a little bit of a learning experience going on in 1996 as far as ma...   read

 
 
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8===D
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Bud Light turns man into Pac-Man in Super Bowl ad

Bud Light has released one of the ads which will air during the upcoming Super Bowl XLIX, in which an unsuspecting beer consumer becomes the player of a fully-realized, physical Pac-Man game while a live DJ spins music in a rave environmen...   read

 
 
Shigeru Miyamoto photo
Shigeru Miyamoto

Miyamoto explains Nintendo's reignited passion for core gaming

It's fairly obvious that Nintendo has been ramping up its concerted efforts to attract and maintain its core base, and Shigeru Miyamoto's latest comments confirm that it's not just a coincidence. Miyamoto spoke with Edge in an interview for...   read

 
 
Industry  photo
Industry

Worldwide gaming market expected to hit $100 billion in yearly sales by 2018

Projected game sales for 2014 are expected to total $64 billion dollars globally. By 2018, the global sales have been projected to reach $100 billion, mostly due to the giant leap in mobile gaming. Burgeoning economies in countries such as ...   read

 
 
Cabela's photo
Cabela's
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New Cabela's trailer puts a happy face on hunting

Cabela's Big Game Hunter: Pro Hunts was released into the wild today for Xbox 360, PS3, PC, and Wii U. Activision released this trailer to accompany the launch. I love it so, so much. It's less about the gameplay, which I completely a...   read

 
 
Kojima photo
Kojima
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Hideo Kojima unboxes Big Boss in Paris game shop

This is a silly little video uploaded today to the official Metal Gear Solid YouTube page. Hideo Kojima made a surprise appearance at a Micromania game store in Paris to celebrate the release of Metal Gear Solid V: Ground Zeroes this ...   read

 
 
Stanley Parable photo
Stanley Parable

100k copies of Stanley Parable HD sell in first weekend

The Stanley Parable is, once more, likely to be a hot topic of discussion as it pertains to the nature of narrative design in videogames and the illusion of choice. What isn't an illusion is the title's initial success, pushing out more tha...   read

 
 
Pikmin photo
Pikmin
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Nintendo bred a new flower to market Pikmin on GameCube!?

The common refrain these days is that Nintendo doesn't know how to market the Wii U. But I know the creativity is still there, waiting to be tapped. Case in point... The latest episode of Did You Know Gaming? arrives just in time to celebr...   read

 
 
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8===D

Final Fantasy: All the Bravest merchandise f*cking exists

Final Fantasy: All the Bravest may well be the sleaziest, scummiest exploitation of a beloved videogame franchise this side of bootlegged Pikachu dolls. The "game" exists solely to leech cash from the "player," but Square Enix isn't done th...   read

 
 
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8===D

Nintendo PR actively promoting playable female characters

Nintendo is generally thought to exist in its own fancy little bubble, protected from the outside world and faintly out of touch with the rest of us. However, Nintendo of America's marketing department may be a bit more savvy than we though...   read

 
 
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8===D
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Jimquisition: Damn Fine Coffee

How do you like your coffee? Blacker than midnight on a moonless night? Or is that just what you want people to think? Asking consumers what coffee they drink is a fine example of demonstrating exactly how problematic a focus group can be ...   read

 
 
Wii U Marketing photo
Wii U Marketing

Nintendo urges Wii owners to discover Wii U

Nintendo has sent out a mass-message to Wii owners to inform them of the Wii U's release, Kotaku reports. The message was sent in an effort to inform the mass audience that the Wii U is "an all-new home console from Nintendo," according to ...   read

 
 
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8===D

The Last of Us focus test had to be made to include women

Naughty Dog has revealed it had to force the hand of its focus testers in order to get them to acknowledge a female perspective. Originally, The Last of Us was exclusively using male gamers to gauge audience interest, until the developer st...   read

 
 
Injustice photo
Injustice
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Latest TV spot for Injustice features Kevin Smith

A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smith. In it, he a...   read

 
 
Sifl and Olly photo
Sifl and Olly
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Sifl and Olly return again, this time on Nerdist

Silf and Olly was one of my favorite MTV shows of the 90's. I felt sad and somewhat guilty when the show it canceled in favor of more marketable but ultimately less interesting fare like Road Rules. The show was recently reborn on Machinim...   read

 
 
Jonathan HolmesFeatured blogger

"Where do dreams end and reality begin? Videogames, I suppose."- Gainax, FLCL Vol. 1 "The beach, the trees, even the clouds in the sky... everything is build from little tiny pieces of stuff. Ju...

 


 


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Community expand | +quickpost

Fuzunga

I feel like every time I wonder why a character is disfigured it turns out to be an important plot point, like Kubos eye or Elizabeths facial scar must be important, right?

 
Inquisitive Ravenclaw

On top of that, I have my Wii back for the first time in a year or Now I can finally play Wario Land: Shake It! Oh, and Im going to that portfolio review/networking thing Wish me luck!

 
Inquisitive Ravenclaw

Well, all of my laptop sans Steam games is on my external hard Meanwhile, I was actually able to get some freelance work done today! It seems to be fine at the moment, but if it goes out soon its not such a major loss I feel a little

 
Sr Churros

#confessiontoid I fucking love sailing in Wind Waker, the motion controls in Skyward Sword and Tingle probably is my favorite Zelda character

 
Hypno Coffin

When you all of the sudden have 5 notifications, and its all Robo Panda Z upvoting your

 
hlarge4

Best Good luck beating that

 
Fenriff

On a more positive note, the companion app for Mankind Divided is one of the cooler ones Ive The little bits of developers commentary and interviews with actors are pretty

 
Agent9

Speaking of Dark

 
AvtrSpirit

#confessiontoid Ive been itching to post an Havent actually found a good opportunity, so Im hamfisting it into Link in the

 
Lawman

just found this in Deus Ex: Mankind This is a thing that really

 

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