dark        
 
 

#Marketing


 photo

Ubisoft is vowing to not make DLC feel required

In a rather short interview over on GamesIndustry.biz, Ubisoft's vice president of Live Operations, Anne Blondel-Jouin, has stated that Ubisoft will no longer be making DLC that gamers feel obligated to buy. While the company seems to be lo...

 
 
 
Overwatch photo

Look at this enormous Overwatch action figure

As part of a promotional stunt, Blizzard has dropped enormous novelty-sized Overwatch action figures in major cities -- including my current stomping grounds, Los Angeles. I took the train into Hollywood to see this big ole Tracer figure, w...

 
 
 
Undertale photo

When is no advertising the best advertising?

[Art by Momoppi] Earlier this year, I booked Undertale creator Toby Fox for an appearance on Sup Holmes. Shortly before the show was set to air, he asked if it was OK if he canceled because he "hates answering interview questions." By this ...

 
 
Video Games photo

Games were made for boys because games were sold as toys?

A lot of hoopla has been flopping around in recent months about games that focus on boobs. Specifically, some of these games are either not being brought out of Japan, or are having their "boob features" diminished upon release in the U.S....

 
 
 
Call of Duty photo

Treyarch is 'very sorry' about that Black Ops III tweet

Call of Duty: Black Ops III developer Treyarch has apologised for its recent Twitter marketing campaign. A couple of weeks ago, the studio changed the @callofduty Twitter name to 'Current Events Aggregate' and tweeted news of a li...

 
 
 
 
 
Czech PlayStation ads photo

These Czech PlayStation ads make me feel like a criminal

These ads come from not too long after the Iron Curtain became the Iron Drapes, and Western culture began flooding the former Warsaw Pact. It's obvious that there was still a little bit of a learning experience going on in 1996 as far as ma...

 
 
 photo

Bud Light turns man into Pac-Man in Super Bowl ad

Bud Light has released one of the ads which will air during the upcoming Super Bowl XLIX, in which an unsuspecting beer consumer becomes the player of a fully-realized, physical Pac-Man game while a live DJ spins music in a rave environmen...

 
 
 
 
Cabela's photo

New Cabela's trailer puts a happy face on hunting

Cabela's Big Game Hunter: Pro Hunts was released into the wild today for Xbox 360, PS3, PC, and Wii U. Activision released this trailer to accompany the launch. I love it so, so much. It's less about the gameplay, which I completely a...

 
 
Kojima photo

Hideo Kojima unboxes Big Boss in Paris game shop

This is a silly little video uploaded today to the official Metal Gear Solid YouTube page. Hideo Kojima made a surprise appearance at a Micromania game store in Paris to celebrate the release of Metal Gear Solid V: Ground Zeroes this ...

 
 
Stanley Parable photo

100k copies of Stanley Parable HD sell in first weekend

The Stanley Parable is, once more, likely to be a hot topic of discussion as it pertains to the nature of narrative design in videogames and the illusion of choice. What isn't an illusion is the title's initial success, pushing out more tha...

 
 
Pikmin photo

Nintendo bred a new flower to market Pikmin on GameCube!?

The common refrain these days is that Nintendo doesn't know how to market the Wii U. But I know the creativity is still there, waiting to be tapped. Case in point... The latest episode of Did You Know Gaming? arrives just in time to celebr...

 
 
 photo

Final Fantasy: All the Bravest merchandise f*cking exists

Final Fantasy: All the Bravest may well be the sleaziest, scummiest exploitation of a beloved videogame franchise this side of bootlegged Pikachu dolls. The "game" exists solely to leech cash from the "player," but Square Enix isn't done th...

 
 
 photo

Nintendo PR actively promoting playable female characters

Nintendo is generally thought to exist in its own fancy little bubble, protected from the outside world and faintly out of touch with the rest of us. However, Nintendo of America's marketing department may be a bit more savvy than we though...

 
 
 photo

Jimquisition: Damn Fine Coffee

How do you like your coffee? Blacker than midnight on a moonless night? Or is that just what you want people to think? Asking consumers what coffee they drink is a fine example of demonstrating exactly how problematic a focus group can be ...

 
 
Wii U Marketing photo

Nintendo urges Wii owners to discover Wii U

Nintendo has sent out a mass-message to Wii owners to inform them of the Wii U's release, Kotaku reports. The message was sent in an effort to inform the mass audience that the Wii U is "an all-new home console from Nintendo," according to ...

 
 
 photo

The Last of Us focus test had to be made to include women

Naughty Dog has revealed it had to force the hand of its focus testers in order to get them to acknowledge a female perspective. Originally, The Last of Us was exclusively using male gamers to gauge audience interest, until the developer st...

 
 
Injustice photo

Latest TV spot for Injustice features Kevin Smith

A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smith. In it, he a...

 
 




Reviews   filter by...

A Mortician's Tale"Your desquamation destination"

 

Lichtspeer"Lend me your speers"

 

Fire Emblem Warriors"Wonder twin powers, activate"

 

Overgrowth"A long time coming, but you may want to wait longer"

 

The Jackbox Party Pack 4"Fourth time, less charm"

 

ELEX"ELEX Gon' Give It To Ya"

 

WWE 2K18 "Botchamania"

 

Hob"Hobbling out of the gate"

 
 
 

Community Blogs | expand

 

Quickposts expand | +quickpost

JcDent

Thinking about a new

 
SpookierBrute

So this is a And its an Amazon And as much as I dont like Super Mario Kart and already own a New 3DS kind of want

 
RevolverRick

Modding your experience - What mods are you running? or what mods are you interested to see?

 
Chris Bradshaw

Spooky gaming fact: this sun

 
Flegma

Im happy to see staff writers (more competent than me) covering topics I wouldve liked to write

 
Parismio

Trying to apply as a seasonal PA for amazon since it just If anything i hope i can up myself to at least the ambassador

 
zatoseyes

My intrepid Starfinder group had their first taste of starship combat Its not a perfect system by any means, but it is a lot of

 
Zero Star

So I recently beat Persona 3 for the first time and I was wondering what your guys waifus/husbandos are? Mitsuru is best girl

 
KnickKnackMyWack

Welp, seems Ive been exposed to a mild Super Mario Odyssey spoiler and I aint gonna take it Rejoice my fellow DToiders, I take my leave until Ive beaten the Love yall!

 
Marcel Hoang

The good thing about playing Nioh before Bloodborne is learning the secret Joestar

 
 

Upcoming

More Previews
 

Destructoid Originals

More Originals
 
 
 
NEXT