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#Kaz Hirai


Xbox One Emmy photo
Xbox One Emmy

So, the Xbox One won an Emmy

Microsoft winning an Emmy for the Xbox One has set me on a path to learning more about these awards than I've ever cared to. Forget about the Primetime Emmys (surprisingly easy, right?) -- this goes deeper. The National Academy of Televisio...   read

 
 
PlayStation 4 photo
PlayStation 4

Kaz Hirai states the PS4 is 'already profitable'

After a corporate strategy meeting in Tokyo today, Sony CEO Kazuo Hirai announced that the PS4 is indeed recording a profit with "hardware alone," and in that fact it's "different from the model of previous platforms." In short, Sony appear...   read

 
 
Sony CEO CES keynote photo
Sony CEO CES keynote

Sony CEO Kaz Hirai delivering CES opening keynote

CES isn't until after Christmas. January, in fact. But we seem to be in the habit of preparing for holidays months in advance, so put away your Christmas lights and pull out your CES 4K LEDs because it's late October and Christmas is practi...   read

 
 
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Kaz Hirai says PlayStation 4 is 'all about the gamers'

Loud and clear, Sony boss man Kazuo Hirai believes that the PlayStation 4 must target core gamers from the outset before expanding for others mind share. Speaking with Wall Street Journal's Walt Mossberg during a talk at the D11 conference,...   read

 
 
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Sony execs surrender annual bonuses in financial letdown

Sony CEO Kaz Hirai is one of the roughly 40 executives giving up annual bonuses in the wake of the company's financial results. This will result in suits losing between 30 and 50% of the money they normally take home every year.  Hirai...   read

 
 
Low PS Vita Sales photo
Low PS Vita Sales

Sony admits PS Vita sales are lower than expected

Sony chief executive Kaz Hirai has admitted the PlayStation Vita is not performing as expected. However, he has deployed Sony's usual get-out, claiming they'd rather be judged on speculative success rather than, y'know, real success.  ...   read

 
 
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Kaz Hirai steps down from PlayStation chairmanship

Polygon-headed Sony CEO Kaz Hirai has stepped down from his role as Sony Computer Entertainment chairman and representative director, leaving the business of games behind to focus more on his company's TV, music, and phone interests.  ...   read

 
 
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Kaz Hirai to take over as Sony CEO in April

Mr. Ridge Racer keeps moving up. Kaz Hirai was over Sony Computer Entertainment up until last year, but got pushed up to VP over the Consumer Products and Services group, putting him in charge of Sony's entire consumer electronics business....   read

 
 
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Sony: We'll always need physical media

PlayStation brand boss Kaz Hirai has given us a grounded look at the digital distribution scene, claiming that it's extremist to believe that we'll have an all-digital industry even within ten years. The polygonal executive has also stated ...   read

 
 
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Keyboard Guy rocks Ridge Racer samples in this remix

Alright, I'll be straight with you guys. I'm the only one working today. Everyone else is doing New Year's Eve things. Or having babies or whatever. It's just me. And going on halfway into the day now, I figure I'm boring you with geeky ga...   read

 
 


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Namco Bandai trademarks Ridge Racer Accelerated in Japan

Ever vigilant in that department, Siliconera has unearthed another Japanese trademark, this time from Namco Bandai. It seems the company has registered something called Ridge Racer Accelerated, and if I had to guess, I'd say it's probably a...   read

 
 
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Sony/MS flame war continues as Xbox 360 'lacks longevity'

The girly slapfight between Microsoft and Sony continues, with Sony Computer Entertainment boss Kaz Hirai stepping into the fray to asset that, somehow, PlayStation is still the official industry leader. Quite how he works that out is throu...   read

 
 
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Shocker: The PS3 is for playing videogames, says Hirai

Here's an absolute mindblower for you. Sony exec Kaz Hirai has stunned the world by saying that the PlayStation 3's main premise is videogames! I thought it was just an expensive clock, but apparently there are these magic circular relics y...   read

 
 
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Tidbits from today's SCEE PlayStation Day [update]

If you’re reading this and are anywhere near London, why aren’t you at The O2? Sony Europe is currently holding its “PlayStation Day” there, so — oh, wait, never mind; it’s press-only. Apparently, they...   read

 
 
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Pirate trades copied games for a box of crabs, fined 3,000

Some people will never learn that game theft and piracy do not pay. But this guy almost came out ahead with a box of crabs. Almost.61 year-old George Clarke of Snowdon Terrace, Seamill, North Ayreshire was hoping to make a quick buck by sel...   read

 
 
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CES 2008: PlayStation 3 MIGHT make money ... maybe ... we think

Speaking at the Consumer Electronics Show, everyone's favorite Tekken character lookalike Kaz Hirai has made an encouraging claim for investors -- the PS3 may make money one day! As we all know, the PS3 is currently a profit whirlpool, suck...   read

 
 
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Kaz can't get no satisfaction: Not from Home, at any rate

Kaz Hirai, the Tekken character-resembling PlayStation boss, isn't satisfied. It's not because nobody else is as impressed as he is with Ridge Racer, it's because he himself isn't impressed with one of the PS3's biggest future hopes, Home. ...   read

 
 
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Hirai continues to champion Blu-Ray, forgets that quality isn't everything

In a recent interview with Hollywood In Hi-Def, Kaz Kirai went with the usual song and dance about the PS3 and its infinite superiority. PS3 versus other consoles were discussed as always, and Kaz had a bit to say on that: HIRAI: I have hea...   read

 
 
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Hirai claims that price was never PS3s problem

Per a little article over at MCV, Kaz Kirai claims that PS3's greatest problem was never the launch price point, but in fact meeting the supply and demand for the console. Here's a tidbit from the original interview:“I think the origi...   read

 
 
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E3 2007: Sony Press Conference Impressions

It’s interesting that the opening scenes of Sony’s intro video made me feel skeptical instead of impressed. Yeah, it’s pretty, but Sony seems to have looking good down pat. What they haven’t had much luck with lately...   read

 
 
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Sony to have more games than Mega Man sequels by next March (update)

It is often said that good things come to those who wait. Up until this point, if you happened to have purchased a PlayStation 3, you are banking on that phrase. Well, allow me to be the bearer of good news -- something that I think you'...   read

 
 
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Kutaragi retires from Sony -- makes baby dolls cry

Today, SCEI has announced the Ken Kutaragi will be retiring from Sony. Kaz Hirai will be stepping up to take Kutaragi's place as President and Group CEO of SCEI. Kutaragi makes sure to pat himself on the back on his way out.“I am ...   read

 
 
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The first U.S. PS3 buyer

  Here's video of Kaz and Howard Stringer with the first guy to buy a PlayStation 3 in the U.S. Tonight I was at the Sony launch party at the Sony store in NYC. More video coming tonight, including Ludacris, Charlie Murphy, G4, an...   read

 
 
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Primus did a whole album of Willy Wonka and the Chocolate Factory Thought Id share that for those that didnt Cibo Matto has a great candy man

 
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In memory of Gene Young Frankenstein will always be among my favorite comedies of all

 
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