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#Advertising


Steam Sales photo
Steam Sales

Valve misled customers during the Steam Summer Sale, says UK's Advertising Authority

Back during the Steam Summer Sale, there was a fairly large uproar about the pricing of Grand Theft Auto V. Between the game’s launch and the Summer Sale, GTA V cost £39.99. Suddenly once the sale began, the original version of ...   read

 
 
Zynga photo
Zynga

Zynga is now gamifying ads with branded levels

Zynga, the company that brought you FarmVille and drove Draw Something into the ground, has found a new way to force advertisements into its cancerous products: sponsored levels. The evil corporate Mary Poppins' new business strategy t...   read

 
 
Tearaway Unfolded photo
Tearaway Unfolded
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This Japanese Tearway PS4 advert is fascinating

I have a real soft spot in my heart for Japanese gaming advertisements. I love the conviction, the wackiness, and the passion-filled songs that just don't seem to have made it to advertising back here in the Western world.  Today, we w...   read

 
 
Moshi Monsters photo
Moshi Monsters

The UK Advertising Standards Agency isn't happy with Moshi Monsters or Bin Weevils

Moshi Monsters is pretty popular with kids here in the UK. It’s been around for a few years now, and has managed to gain toys and shows alongside the website and games. Bin Weevils has been around for a bit longer, but has a similar c...   read

 
 
The 90s are bad photo
The 90s are bad

Rude old PC ad suggests all men are casual console babies

Can you believe this 3Dfx ad from the 90s recently unearthed online by Felipe Pepe? In the era of "attitude" (or just 'tude), 3Dfx had the gall to suggest all men, the fairer sex not graced with breasts, are all casual console babies. "We o...   read

 
 
Sony's weird period photo
Sony's weird period
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Hey, did anyone ever figure out this bizarre PS2 ad?

I genuinely, genuinely miss Sony's auteur ad period. Like, the Kevin Butler stuff was cute and fun. The more recent, schmaltzy "for the player" stuff -- typical high production action-packed sets stuffed with professional costuming and "reg...   read

 
 


Vita lawsuit photo
Vita lawsuit

Get your free games, PSN credit, or cash from PlayStation Vita's class action settlement

Did you buy a PlayStation Vita before June 1, 2012? You might be able to get $25 in PSN credit or cash, or one of three kind of horrible game packages that are all technically valued above $50, thanks to Sony settling in a lawsuit over dece...   read

 
 
NVIDIA photo
NVIDIA

Class action lawsuit filed against NVIDIA over GTX 970 card

For those unfamiliar with the plight of the PC master race, there has been an ongoing debacle surrounding NVIDIA's GeForce GTX 970 video card. Users have been complaining that the advertised performance hasn't been up to snuff. As is the ca...   read

 
 
 photo
8===D
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Bud Light turns man into Pac-Man in Super Bowl ad

Bud Light has released one of the ads which will air during the upcoming Super Bowl XLIX, in which an unsuspecting beer consumer becomes the player of a fully-realized, physical Pac-Man game while a live DJ spins music in a rave environmen...   read

 
 
PS Vita refunds photo
PS Vita refunds

Sony settles over deceptive PlayStation Vita ads

Following Federal Trade Commission charges over false advertising in late 2011 and early 2012, Sony has agreed to give consumers who purchased a PlayStation Vita before June 1, 2012 "either a $25 cash or credit refund, or a $50 merchandise ...   read

 
 
#Cheetos photo
#Cheetos
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Wear the carcass of Chester Cheetah in Plants vs. Zombies: Garden Warfare

I was prepared to get mildly annoyed at this Cheetos partnership with Plants vs. Zombies: Garden Warfare, despite the fact that it's not the first time the game has dabbled in brand-sponsored character variants. (There were two free Aquafi...   read

 
 
Microsoft secret ads photo
Microsoft secret ads

Microsoft secretly pays YouTubers to advertise Xbox One

[Update: In a statement, Microsoft said it "was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos. We have asked Machinima to n...   read

 
 
Nintendo photo
Nintendo
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Ever try to sell your parents on buying a new console?

Nintendo's latest ad for the Wii U really takes me back. I can remember making a similar pitch to my own parents twenty five years ago when trying to convince them of the necessity of a Nintendo Entertainment System in our household. It we...   read

 
 
Kinect photo
Kinect

Microsoft actually wants to sell Kinect data (Update)

[Update: Microsoft has reached out to the press to deny this report, stating that the original source misinterpreted Mehdi's presentation. According to Microsoft, Mehdi's quote about "bridging worlds and offering that to advertisers" w...   read

 
 
Kinect photo
Kinect

Microsoft promises that privacy is paramount with Kinect

One of the most immediate, widely held, and legitimate concerns surrounding Xbox One's Kinect was the very realistic potential for Microsoft to abuse the data collection. It's not much of a stretch, given that it's recently been revealed th...   read

 
 
Xbox One ad photo
Xbox One ad
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First Xbox One ad has no games

The Xbox One finally has a release date and it finally has advertisements, this one strategically placed in line with the start of the NFL season. While brother to Eli Manning and hit commercial star Peyton Manning was putting up videogame...   read

 
 
PS All-Stars photo
PS All-Stars
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Here's the trailer for that PS All-Stars Coca Cola thing

Remember that bizarre PlayStation All-Stars Island iOS and Android App that was announced yesterday? Today it has a brand new trailer to give you a better look at the four core games that are included, as well as the "Coke Challenges." The...   read

 
 
PS All-Stars photo
PS All-Stars

PlayStation All-Stars Island wants you to drink Coke Zero

I can't look at PlayStation All-Stars Island without laughing. While some might be put off by the blatant advertising tie-in with Coca-Cola Zero for this free iOS and Android game -- that plane is beyond ridiculous, I'll admit -- it's just ...   read

 
 
Official car of Madden photo
Official car of Madden

What?! GMC is the official vehicle of Madden 25

Yesterday, GMC, already the official vehicle of the NFL, announced a partnership with EA Sports to become the official vehicle of Madden 25. The press releases notes Madden 25 will have, "GMC vehicles integrated into the gaming experience f...   read

 
 
Yakuza 1&2 HD ad photo
Yakuza 1&2 HD ad
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Yakuza 1&2 HD ad features a broken marriage, or something

Yakuza and Yakuza 2 are getting the HD treatment, though as it stands the bundle is exclusive to both the Wii U and Japan. Because I'm still bitter about Valkyria Chronicles, I'll just assume they're never coming stateside because, guess w...   read

 
 
 photo
8===D
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Watch Donkey Kong scare a bunch of kids at the zoo

How does Nintendo go about promoting Donkey Kong Country Returns 3D? By scaring the hell out of little kids.   read

 
 
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8===D

Aliens: Colonial Marines gets class action suit for lies

SEGA and Gearbox have been slapped with a class action suit for Aliens: Colonial Marines, accused of lying about the game to get it sold. It was only a matter of time.  Edelson LLC has taken the case, which alleges that demo footage wa...   read

 
 
Ad-blocking photo
Ad-blocking
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Penny Arcade Report on ad-blocking, breasticles

[Minor update: I moved my CPM real-world stats from the comments to the post so that its more visible] Whether you're an aspiring writer, an established games critic, or a hopeful webmaster building your first gaming site it would behoove y...   read

 
 
Injustice photo
Injustice
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Latest TV spot for Injustice features Kevin Smith

A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smith. In it, he a...   read

 
 
SimCity photo
SimCity
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Oh hey, these SimCity ads are actually funny

Typically, when it comes to videogame ads at least, actors don't usually do a good job of promoting a game. That's not the case here with these SimCity ads, thankfully. Actor Adam Devine of Workaholics fame did a few promos for the game an...   read

 
 
Hamza CTZ AzizFeatured blogger

 


 


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Community expand | +quickpost

James Internet Ego

Witcher 3 GOTY edition is coming out tomorrow!

 
Sailor Zebes

What could go wrong? Ask me #AMA

 
NakedBigBoss

Is #AMA a thing that people like? Id totally answer any questions directed at me both honestly AND

 
King Kaiser

Well, I found these in the mail

 
Kaleido Ruby

Parts replaced and the case is

 
Zaboru

My true goal in life is having my mech give thumbs up to Torchman (and vice-versa) in the middle of us being in a challenging mech fight against our

 
FlanxLycanth

Im gonna sign up to a load of dating sites using pictures of my neighbours dog and see if I get any

 
Mike Wallace

Ask Malacath Anything

 
Lex

Whats with all this #ama stuff? Did I miss a memo or something?

 
LinkSlayer64

*sighs* I cant believe Im doing #AMA

 

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