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#Advertising


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Sony patent points to playable mini-game advertisements

Imagine broadcasted or streamed advertisements that are playable as mini-games, with an online element so that you could play with other viewers. A new Sony PlayStation patent, found by GameNMotion, seems to spell out how this would work. Y...   read

 
 
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Penny Arcade using Kickstarter to fund ad-free site

One expects a little cynicism from a satirical web comic, but Penny Arcade's new Kickstarter project takes things to a new extreme. The company is asking for $250,000 to remove one advertisement from its site. Not only that ... it intends t...   read

 
 
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E3: A peek at the Videogame History Museum booth

While the E3 show floor is primarily concerned with showing the world what's next for the videogame industry, The Videogame History Museum brought a little bit of its past to the event this week. Tucked in the corner of the show floor, a wi...   read

 
 
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Do you want a sneak peek of the E3 Convention Center?

Of course you do! I just got back from an early visit to the L.A. Convention Center, home to next week's massive industry event: E3. You may have heard about it. The final preparations are almost complete, with companies putting the finishi...   read

 
 
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E3: Hitman: Absolution snags the coveted South Hall steps

The South Hall is the larger of the two main halls at the L.A. Convention Center (the other being the West Hall). While the "Big Three" companies (Nintendo, Microsoft, and Sony) are in the West Hall, they take up almost all the space! The S...   read

 
 
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Sony patents plan to interrupt games with commercials

You can't count on a publisher to be original or inventive when it comes to our entertainment, but they always seem brilliantly innovative when it comes to selling us more crap. Sony is today's bright little star, having patented a way to i...   read

 
 
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Thank Christ: Xbox Live to feature even more advertising!

You wanted it, Microsoft's bringing it! In the new future, the Xbox Live service that you paid for will be using your patronage to score even more money off of advertisers! More TV-like commercials will soon be airing on a number of Xbox Li...   read

 
 
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Review: World Gone Sour

The idea of buying an interactive commercial is like battery acid in the minds of most adult gamers, but we blissfully forget that we once paid full price for entire videogames that existed purely to push another product.  As children,...   read

 
 
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Here's some A for your SoulCalibur T

Voldo's lower horn may not have been a legit SoulCalibur V print ad, but this one is. Surprise, surprise. It's the perfect complement to the original boobalicious ad. These things always happen in pairs. I'm glad Namco Bandai has acknowledg...   read

 
 
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Namco Bandai pulls penis-flavored SoulCalibur V ad

[Update: So apparently it is not real. Stupid sexy Voldo!] Namco Bandai recently pulled an advert for SoulCalibur V after fans complained that it was too offensive. No, it wasn't the magazine page featuring ginormous breasts. It was an post...   read

 
 
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Veteran hates Modern Warfare 3's 'hideous' advertising

Those live action Modern Warfare 3 commercials featuring Jonah Hill and Sam Worthington may be lighthearted nonsense to us regular folk, but US Army Special Operations Command paratrooper D.B. Grady thinks they're crass, hideous, and&n...   read

 
 
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Gamers learn to block intrusive ads on Xbox 360 dashboard

One of the biggest complaints about the Xbox 360 dashboard update was the fact that advertisements now took up a ridiculous amount of screen space. For some gamers, it's gone too far, and a number of ad-blocking methods have been publicized...   read

 
 
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Don't pursue Lu Bu without some of that sweet Pepsi taste

Pepsi Nex is a drink. Dynasty Warriors NEXT is a videogame. This is how great marketing is born.  This beautiful wallpaper, showing Lu Bu drowning his sorrows with some tantalizing Pepsi flavor, is available from Pepsi's Japanese site....   read

 
 
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Zelda and Robin Williams return in this Skyward Sword ad

Nintendo is riding the Princess Zelda / Zelda Williams connection to the bitter end, but I'm really not bothered. Robin Williams is a such a cartoon character in most everything he does, and his daughter is oh so lovely. More commercials, ...   read

 
 
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ESA: In-game advertising will increase rapidly

The Entertainment Software Association is using a new report by DFC intelligent to declare that in-game advertising will grow at a swift pace in order to reach the 72% of Americans now said to be playing.  DFC says that companies spent...   read

 
 
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Nathan Drake is a corporate whore in Subway commercial

"Hey, I'm Nathan Drake. If you're the adventurous type like me, then get in on the Subway taste for adventure," says Nathan Drake in the above video.  The idea of videogames and marketing departments working together is nothing new. W...   read

 
 
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Mind blown! You can play games in 2D on a 3DS!

Nintendo of Europe has posted a banner ad on their home page for the upcoming Metallic Red 3DS model. In addition to sporting a fiery finish, this latest 3DS also comes packed with some incredible new features. Not only can you now play you...   read

 
 
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Deus Ex: Human Revolution adds Star Wars ads (Update)

[Update: I've been informed that the ads weren't "patched in" via any new update. The functionality was always there and it just seems that it's recently started throwing the ads out there.] In a move that can be filed under "Kind Of Sleazy...   read

 
 
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PS3 drops 'It only does everything' for 'long live play'

Sony has dropped its "It only does everything" slogan in favor of a brand new moniker that focuses on the PS3 as a gaming device. From now on, the PlayStation motto is "Long live play." How exciting! Sony says the new campaign slogan has b...   read

 
 
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Microsoft to make Kinect worse with obnoxious advertising

The best thing about Xbox Live is that we get to see all sorts of cool advertising on a service we subscribe to. Microsoft realizes that adverts are the best part of the Xbox experience, and is bringing innovative "NUads" to Kinect users. ...   read

 
 
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EA and Hasbro declare April 7th Global MONOPOLY Day

You know, I used to think that you had to have some sort of position of authority in order to declare days to be special. Now I realize that you only need a social networking site and a product. What a fool I was! Electronic Arts and Hasbro...   read

 
 
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Being a Smooth Criminal with Kinect in MJ: Experience ad

Ubisoft is about to drop Michael Jackson: The Experience on to PS3 and Xbox 360 next week, so they're pulling out the big guns. By that, I mean releasing an ad focused on Kinect functionality in the Xbox version of the game featuring ...   read

 
 
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PEGI demands 'misleading' We Dare ads removed

We Dare has officially become a three-lugged puppy with pneumonia, mercilessly kicked to death by a gang of professional wrestlers. That's the impression I get of the game -- mocked by gamers, abandoned by the publisher, and now critic...   read

 
 
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EA doubts the future of in-game advertisement

There was a time -- not at all long ago -- where those darned immersion-breaking, in-game ads were popular. Ben Cousins, the general manager of EA's free-to-play division, believes those days are over, or at the very least, we're getting to...   read

 
 
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Activision: Kobe Bryant Black Ops controversy hypocritcal

A while back, some assholes lashed out at Activision and Kobe Bryant for the famous Call of Duty: Black Ops television commercial. ESPN proved that it should stick to sports by chatting absolute crap about the situation, but Activision has ...   read

 
 
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Community expand | +quickpost

Papa Niero

When your family invites you over but doesnt talk to you and everybodys looking at the television

 
BigDoniel

Still surprised Go 8 Bit is a gaming show that isnt Also had the delightful Rachel Riley on this week

 
Mike Martin

Hurt my Got a shot of Worked another 16hr shift like a Now I got 36hrs Time for sleep, Luke Cage, and Monster Then another work

 
Luca Blight

I just realised that Medievil is 18 years old Sony should get ready to make a game for its 20th year anniversary of But they probably wont :(

 
ZombZ

Netflix is Now I know what feels worse than Steam/PSN being Gotta hit that refresh button like a madman

 
Parismio

Ordered the X1 S halo bundle with the two free Got halo 1-5, the crew and Madden But nvm those because im coming for you Lost Odyssey! It wont be long now baby!

 
Hipster Youmu

I WANT THIS

 
Electric Reaper

An insane corporation unleashing an eldritch abomination, bizarre symbols on the walls and floors drawn with blood, and holographic overlays on various usable Am I talking about the Dead Space or series?

 
TheLimoMaker

Well this is incredibly

 
StriderHoang

Its that time of year again

 

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