You might have heard that the BioShock 2 ending is up on YouTube. No, I'm not going to link to it. That's a dick thing to do, and is almost as bad as putting it up in the first place. I did, however, point it out to 2K. Of course, they already knew about it, and as you'd expect, were not impressed in the slightest.
"We know that we can only control that so much."
"It's been [up] a couple of times, said 2K Marin's Creative Director Jordan Thomas. We've already had our legal guys take it down a few times. It's inevitable. In a couple of days, it won't matter anymore anyway."
I said that I intended to "play the sh*t out of it" to prevent spoilage, and was told that this would be "a smart move."
"We just have to trust that people have individual disciplines," said Thomas. "If they're going to look at the ending of a game they haven't played yet, we can't do much to stop them."
Not to worry too much if you did accidentally see it, though:
"People have no context at all for what's going on, really, so it really won't make much sense."