2K: Borderlands is an apple

I was going to write this article and focus on 2K president Christoph Hartmann’s expectation that fewer AAA games will be released in 2009. However, in the same interview he discussed Borderlands, using one of the silliest metaphors I’ve ever heard an executive use. Since I love Borderlands and adore crap metaphors, I’m going to focus on that instead.

“Three or four years ago, we had a little seed. We put it out in the field and wanted to grow an apple tree,” he explains, ridiculously. “We had two nice apples there with The Darkness and BioShock. Then there was the apple called Civilization, which was a little bit of an import.

“But now the tree’s going to blossom. It’s going to have more and more fruits, and I think you’ll see that. Borderlands is going to be one of those perfect apples on there.”

So there you go. 2K is apparently going to be full of fruits, and Borderlands is a perfect apple. As if I didn’t want this game badly enough, the knowledge that I can now bake it into a delicious pie has thoroughly sealed the deal. Seriously, this game is pretty much my most anticipated game of 2009 right now, and I can’t wait to play it. 

You could say … it’s the apple of my eye!

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James Stephanie Sterling
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