(Update) Pokemon Sword & Shield Uniqlo contest winner disqualified for reported rule violation


$10,000 grand prize cancelled

[Update: Uniqlo has disqualified a second finalist and their design from the competition. Their Mewtwo shirt will no longer be put into production.]

The Grand Prize winner of a recent Pokémon Sword & Shield competition, hosted by fashion label Uniqlo, has been disqualified after the discovery that they had violated the contest's rules.

The competition asked fans to design Pokémon-themed shirts, with the winning entries being made into actual clothing to be sold in Uniqlo outlets. One Grand Prize winner would take home $10,000, a special trophy, and would see their design immortalised as in-game clothing in the upcoming Switch releases Pokémon Sword & Shield. The contest was understandably popular, raking in some 18,000 designs from across the globe.

Unfortunately, the grand prize winner would eventually reveal (in a post since removed from Chinese website Weibo) that their designs - which featured classic characters Magikarp and Gyarados- had been previously sold on a "small number" of smartphones cases. This violated a ruling in Uniqlo's competition that all designs must have not been previously monetised in any form.

As a result of this, according to an official statement, Uniqlo has decided to abandon the entire concept of featuring any of the winners' shirt designs in-game. The Grand Prize will not be re-assigned to any of the runner-up entrants, and the "in-game clothing" element of the prize has been removed from all marketing. It does appear, however, that second and third place winners will receive cash prizes of $2K and $1K respectively, and will still see their designs manufactured as real-world clothing.

Pokémon Sword & Shield is in development for a 2019 release on Nintendo Switch.

Uniqlo Pokemon contest winner disqualified [Uniqlo / Nintendo Soup / GNN]

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Chris Moyse
Chris MoyseSenior Editor   gamer profile

Chris has been playing video games since video games began... still terrible at them. Former Saturday Night Slam Master, rambles nostalgically like Abe Simpson. I ain't here to fight, so let's no... more + disclosures



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