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EA Sports Gives Wii Its Own Line of Games


EA has announced that they have special plans in the works for Wii gamers, reworking their sports lineup into a dedicated brand. Intended for "players of all skill levels", this pretty much settles the rumors regarding peripheral-based play we've been hearing for a few days. Called "All-Play", the first release of the brand will be NCAA Football 2009 on July 15th.

Now, before everyone starts yelling about how blatant of a cash grab it is, I'm actually cautiously optimistic about this. Sports is a huge division for EA and launching a new brand is not something they do on a whim, no matter how crazy the new boss is. And while the sports genre has never been of great interest to me, I remember ignoring practically all of the titles I bought at launch to play Wii Sports almost every night for a month.

If EA Sports can fulfill their promise of a "very unique sports experience" in a way that feels accessible and fun, they could very well pick up a lot of consumers who just bought their Wii and never bothered with anything but the pack-in. Hell, they might even manage to get me.

The question is, if it fails, will Peter Moore be getting a tattoo of a Wiimote going up his ass?

(via gamesindustry.biz)
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About Conrad Zimmermanone of us since 2:14 AM on 12.06.2007

An avid player of tabletop and video games throughout his life, Conrad has a passion for unique design mechanics and is a nut for gaming history. He can be heard on the comedy podcast FistShark Marketing (fistshark.com) and streams video games often on Hitbox (hitbox.tv/ConradZimmerman)

Twitter: ConradZimmerman
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About Rodney Dangerfield:

The mere inclusion of Rodney Dangerfield can vastly improve anything. Films, music, toasters, anything. In particular, the force of Rodney Dangerfield could elevate video games to the level in which they are accepted by the mainstream as a true art form, bringing together people of all races, creeds and tax brackets in peace and harmony.

RIP Rodney.
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