I received an email this morning from Futureshop (Canada) and at the very bottom of the page I stumbled upon this: a $20 and $50 price drop on the 360. Now I don't know if people in the U.S have known this for days now or not, as I just found out today.
Now this is great news for people who don't own the system or are curious as to what it does as that $279 Arcade is looking mighty cheap and budget friendly. The thing is with futureshop is they are STILL selling HD-DVD's at their regular price, there has been no reduction in them or the HD-DVD players. Hopefully uneducated people in the matters are not paying full price for the now half price format.
We'll have to wait and see to find out if the other heavy hitters drop their price mark and follow in Microsoft's foot steps.