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Deconstructoid

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LONG BLOG

A PR Question

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Are you, like me, sometimes baffled at the PR shenanigans in the games industry? Is there some PR handbook they award to a newly minted PR exec that starts "Chapter One: Your Company Is Infallible"; "Chapter Two: Back-Handed Compliments"; "Chapter Three: Bluffing, or Lying"?

Obviously you don't want your PR guy or gal wandering around, tanking your company's share price with pessimistic, speculative, or erroneous chatter. But a person who can admit a mistake and take responsibility for it is operating from a place of strength, not weakness.

Investors and the gaming public alike want to know that these megalithic corporations are not blind to the flaws that we obsess over. We crave a confirmation of awareness. We want Microsoft to say "Yeah, the red ring of death? It's real, and it's our bad. Sorry we rushed the hardware to market. We'll learn from that mistake." We want Nintendo to say, "Look, guys, about the online -- Miyamoto just learned how to email last year, so we've got a bit of a learning curve. And we really are encouraging developers to make something other than minigames." We want Sony to say -- well, actually, if they just stopped talking altogether, that would be enough.

To be fair, there seems to be a growing trend towards modesty and honesty. Although not according to Nex. It just seems sad that it takes an industry-wide shakeup to remind the executives that consumers are not morons. Communication is good; hype is bad, particularly unfounded hype.

Seriously. Is there any group of people quicker to call "bullshit" than the gamer community? Investors look at numbers, not self-serving blurbs. So try some straight shooting. [flex]And I'll show you the way to the gun show.[/flex]
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About MaxVestone of us since 9:23 PM on 06.03.2007


It's only a model...




Uncommon, some wear on the edges.


First game: TI Invaders (Space Invaders knock-off) for the TI-99 "home computer". Either that or the Pac-Man built into the glass-top tables at Mr. Gatti's Pizza.
First console: NES
First world-altering game secret: JUSTIN BAILEY
First Arcade: Aladdin's Palace
First "mature" game: Leisure Suit Larry
First PC: 386SX 16 mHz w/40 MB HDD, Win 3.0, & 640x480 VGA baby!
First FPS: Wolfenstein 3D
First game mastered: Street Fighter II Turbo - Hyper Fighting (SNES)
First LAN deathmatch: Duke Nukem 3D
Great Game Reawakening: Living in an apartment with all sixth generation consoles and 3 gaming rigs.

New Systems: Wii, DS.
Somehow now owns: PS3
Randomly owns: SEGA Nomad, Game Gear, Genesis II, Sega CD
Cannot afford but is thinking about intercepting return RROD coffin: Xbox 360.
Currently playing: Rock Band, Zack & Wiki, Unreal Tournament III