Spokesperson for E3, Catherine Schultz, announced prior to E3 that E3 2018 would “give the public what they want: An event dedicated to post-release content and sequels”.
In a press release, Schultz wrote: “We've read fan requests of what they're excited to hear from E3 in the hopes of improving the Electronic Entertainment Expo and we've found a common trend that may take the event to the next level: They're all excited for the announcements of sequels and post-release content.”. Later it explains that E3 2018 will exclusively contain either sequel announcements or post-release content announcements, with lesser attention given to pre-announced game/content updates. While drastic, Schultz went on to say that these changes will not affect E3 2017 as “putting it in place immediately would unfairly remove some exciting new IP announcements from our show”.
Fan response so far as been mixed. Some have expressed enthusiasm for the changes. A local man to the venue told us “it is about time we cut the fat from what should be a lean punchy festival”. That said others we spoke to have been less pleased, thinking it isn't going far enough. “Why are we being told about post-release content? Who cares about such blatant money grabs? I want my Eternal Darkness 2!”.
Dr Frank Linn, a professor in electronic sociology, describes this shift in direction as a step forward. Going far as to say that “within the subculture's climate, uncertainty runs rampant which has damaging effects not only on an economical level but perhaps more importantly a cultural one. People do not know what they should buy, if a new IP is for them. At least by prioritising sequels publishers can promise that if you liked or dislike the predecessor, you'll feel the same way with the sequel. This is a move that unsurprisingly has left fans happy and excited for E3 2018 as they know they are guaranteed to find something to look forward to”.
You can watch E3 2017 from the 10h to the 13th on many livestreams including on Twitch. Schultz ended her press release with a subtle hint: “Perhaps some of the new IPs on show this year will have the next iteration appearing next year?”
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