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LONG BLOG

Nintendo vs Mobile Games

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I'm getting pretty tired of seeing articles about how Nintendo should get into the mobile gaming space. What is amusing about these articles is you really never see one of them on a dedicated gaming website, but instead on some analyst site, or news site. What sparked the debate was mainly from Nintendo's own stockholder's meetings last year when the Wii U was struggling even more than predicted. A transcript of that meeting was released where some at the meeting (who also do not understand the gaming market well at all ((seriously read the transcript they ask some honestly dumb questions)).

One of the things they bring up is mobile gaming and why Nintendo hasn't sought any revenue from that area of the market. What really bothers me about these suggestions isn't just that Iwata or Miyamoto doesn't feel there's profit to be had there or that they fear it will hurt sales of the 3DS, both logical assumptions, but that none of these analysts understands Nindendo's business model and how they've functioned all these years.

Nintendo is probably the most paranoid company in the world. They hold everything close to the chest and nothing more-so than their in house properties such as Mario, Zelda, etc. Their company model is entirely built on their hardware, and they need Mario to sell that hardware. They have stated in the past that if they ever leave the hardware business they would be done making games too. They won't become what Sega has become, a game publisher. They don't even VIEW themselves as game publishers for the most part. They view themselves as a company that makes hardware. They are not interested in making games for consoles they can't sell.

They not only see making a Mario game on the iPhone as an affront to sales of the 3DS, they see it even worse than that. Not only do they feel that would hurt the sales of their system by offering a Mario alternative, they see Mario as something that will SELL their 3DS. It's not so much that they mind you are buying an iPhone, but they want you to buy a 3DS too, and they're not going to do that by wasting energy and time making a Mario game on the iPhone. The software they make is strictly there to sell their systems, period. That's how they view this game business. Sell the console first and the rest falls into place, that's their business model. Once they sell you the console then everything else begins, sales of controllers, accessories, and yes, more games. But they always care about the consumer that doesn't own their systems yet.

Whether they are right or not about this stance, that IS their stance and their business model from ground up. They are very slow to change and very nervous about being in competition with their own hardware which is perfectly understandable. It's why Microsoft didn't want to put Halo on PC, they wanted to sell Xboxes. They reluctantly did eventually, but we haven't seen another Halo game on PC since Halo 2, methinks they took a page from Nintendo. If you want to sell consoles you limit the choices consumers have about getting the software they want. That's why first party games are so important to Nintendo and why they don't give a rats ass about third party games. They want to sell the consoles, period. Get with the program "analysts."

This is why you rarely see these articles on actual gaming sites because they KNOW Nintendo like I do, and they know it's absurd to suggest it.

*I am picturing Mario as an Angry Bird flying at a pile of Goombas....that could be fun...*

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About acefonduone of us since 3:30 PM on 10.02.2013