Sony has being riding in the good graces of their fans and gaming fans since February. They showed lots of games coming, the specs, and they shut their mouths about DRM, making people wonder, but not damaging them in the process. And after Microsoft made them a hug favor of shooting their feet, Sony had the easiest way to impress the audience and conquer the show.
They could also have killed themselves if they made all the wrong announcements, like a DRM policy, bigger price point and unwanted features. Sony was in the position to win, but the question was would they use the opportunity?
What were they thinking?
That after messing up badly with the PlayStation 3, they needed to make everything right. They listened to the developers and their needs, they asked them to help plan the PS4, they wanted to have more games so they courted the Indies and they wanted to keep costs down, so no new expensive tech.
Also, they held the console final design and many details for E3, so they had a lot of information to share, and their show was one of the most waited of the show. They knew they needed a good showing to keep the entire positive buzz afloat.
What they did at E3?
They passed quickly on the PS Vita and PS3 new and upcoming games, so they could reveal the final hardware for the PS4. It wasn’t vastly different from the Xbone, more like a PS2 made love to a PS3. But they knew the plastic wasn’t important. They showed plenty of games, including a heavy emphasis in the Indie developers. They showed some new IPs too, something all the fans of games love. Then they started all the good news.
Sony will keep their DRM policy the same as the PS3, so if publishers want to keep the online passes or make online only games like MMOs, they could. Sadly, multiplayer will be paid, which is bad news. But them they announced the price, US$399, and all seemed well.
Cheaper than the Xbone, no problematic DRM policy, no region lock. Sony did all the right moves they needed and showed plenty of games while avoiding the pitfalls Microsoft made for them and fell in.
What they likely will achieve with their showing?
More positive buzz, the preference of the gaming fans and a competitive edge over the Xbone. Sony has the cheapest machine without many of the hooks Microsoft created. They also have a plethora of first party titles, 3[sup]rd[/sup] party support and Indie support. Meanwhile, they still have the media capabilities to avoid seem to offer less than the Xbone.
Sony is in the best position ever, and all they needed was to listen to the people who matters: the game makers and the players. All those factors make them likely to come on top and if they don’t screw anything up in the way, to keep them there.
What they should do?
If Sony wasn’t hiding any bad surprises at E3, they just need to invest in market, specially to show off why they are better than their adversaries and keep making games coming, avoiding anything like the drought the PS Vita and the WiiU suffers.
Sony did everything right and if that doesn’t goes over their heads, they can return as the number one again.
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