You offer a unique point of view
Jim Sterling is a cool guy. I watch his show
every week and find it very entertaining. If your blog is just a regurgitation of points made on his show, then I've learned nothing new. Even if it was otherwise well written, it feels like a waste because I got nothing new out of it.
To be fair, being original on the internet is hard. Even before the internet, it was a challenge to say something that some philosopher didn't say hundreds of years ago. What perspective can you offer that no one else can? What has been underreported, or what is relevant that has become forgotten for one reason or another? Even if it's your original sense of humor on a hot button topic, that's at least something that I can't get anywhere else. There are thousands upon thousands of writers on the internet, and you need to somehow offer something that no one else can. If what you provide is unique, then my chances of getting bored by your content dwindles exponentially.
You had someone else read it
I have a confession to make. I have an English degree, and I'm terrible with editing my own writing. I can usually catch myself when I make basic typos, but otherwise I can count on at least two or three errors on an average piece of writing. The only way I ever realize these errors exist is because I have someone else read my work and ask me "what is this part even supposed to mean
?" Again, this is coming from someone with an education in writing.
Very few of us have personal editors or the luxury of having someone read over every piece of writing we want to post. However, if you do have someone look over your work, it will undoubtedly come through in your blog. Even a parent or sibling works, although an experienced editor will obviously help. If you never have your mistakes pointed out to you, you're prone to repeat them in the future. Your readers shouldn't have to be your editors. Putting your best foot forward shows us respect, and that respect will be reciprocated.
Then, if I am truly wowed by the content of your blog, I'm much more likely to share it with a friend, saying "man, I love this blog."
LOOK WHO CAME:
Captain of the Zanarkand Abes 1