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LONG BLOG

Nintendo's U.S. Wii U TV advertising. Marketing genius, or marketing failure?

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Also, while I understand Nintendo is wanting current Wii owners to understand their Wii Remotes and Nunchuks will work on the new Wii U system, I don't understand why they are showing the Wii Remotes and Nunchuks being used for gameplay, instead of showing the Wii U Pro Controllers being used instead.

I really do hope I'm wrong and that the Wii U commercials provide enough information for your average consumer, but I fear for the retail employees that will have to explain to the customers showing up in stores expecting only to buy a new Wii controller, that it's not just the controller but an entirely new system they need. Having worked in retail, and seeing how the U.S. Wii U commercials are worded and lack information such as price, I can see this being an issue.

Perhaps the commercials are worded the way they are to purposely get consumers thinking this is just a new Wii controller, and then when they show up in stores they will get to demo the system live hands-on instead? Maybe Nintendo is betting that hands-on with the system in stores will help sell it, and that consumers will also do the research before heading out this holiday season to buy a Wii U?

If the marketing strategy with the U.S. Wii U commercials is trying to get the mass market to think the Wii U GamePad is just a new Wii controller though, I think they are doing it the right way, even though I think it would be odd if that's their goal. Maybe this will be the best way to get consumers to look up information on the Wii U, and I just hope that providing less information to consumers initially, ends up selling more Wii U consoles for them.

I don't think the European or Japanese Wii U commercials have the wording problem that the U.S. commercials do, so I think it will be interesting to see which marketing strategy works out to be the best. Will more basic information equal more sales, or less basic information equal more sales? Is less, more? I guess we'll find out within a few months if Wii U units are flying off store shelves in the U.S., or if Nintendo of America changes the marketing techniques.

Questions
If you have a cable TV or satellite TV subscription, have you seen any of the Wii U's commercials? If so, do you think the commercials do a good enough job explaining that the Wii U is a brand new console, with a brand new controller?

Do you think the lack of information such as the Wii U being available in two bundles, at two different price points, and the wording in the U.S. commercials is a genius marketing strategy, or a marketing failure from what you have seen?

Original source here.
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About coffeewithgamesone of us since 12:48 PM on 02.25.2010

I drink a lot of coffee, and often drink it while playing games. I enjoy FPS games and platforming games a great deal. GoldenEye 007 from the N64 is probably my favorite game ever. I enjoyed the first Red Steel on the Wii, a good bit.

I am married, a father of two (three, counting the dog), and extremely fortunate to have a wife that not only doesn't mind me gaming, but enjoys gaming herself as well.

I started a blog just over 3 years ago, CoffeeWithGames, covering a lot of Nintendo Wii titles, and how much those games are played. I broke the news about Nintendo stopping the shipping/printing of Metroid Prime Trilogy on the Wii, as well as a few other Wii titles.

We own a Wii and PS3 as "current" generation consoles go. I just started gaming (a little) again on my PC in the last year, and am enjoying it as well.

I have a Wii U Deluxe Set pre-ordered, and I am hoping Nintendo addresses a few remaining questions I have about the system, in the very near future.