If you already (or by accident) haven't heard about Tecmo's Gears Of War shameless rip-off (amusingly) called "Quantum Theory" that looks more like a GOW mod with new skins than anything else, I suggest you keep your eyes closed shut and your hands pressed against your ears until this game is released and the news about it blows over because it just isn't worth it.
I also present to you the ingenious Tagline their awesome marketing staff have come up with for the game's latest trailers:
If these people worked for Apple, Mr. Jobs would probably be a fucking bum right now.
Well done, Tecmo. Well done. I really feel the adrenaline pumping here. I thought I had to negotiate with the generic zombie monsters but I'm glad you clarified what the objective of the game is.
But you know what? I'd just LOVE to see how the game's story (Rofl) is going to explain the game's title. seriously. It's like calling a game... Loschmidt's Paradox. No, Tecmo. Don't get ideas for a sequel.
Better yet, forget releasing this crap altogether. Just tell the press your offices were burnt down in an accidental fire and all existing copies of the game were destroyed and according to quantum theory, you may have been the publisher of the game...or not.
"Gotta Kill It" indeed.
Here's the mentioned trailer. Don't blame yourself if you're interested too. It's like watching a train wreck.