So, video game PR games that inevitably find themselves (not) reading this, there is
a way to use this word and have it mean something. It’s not a casual linguistic dash of flavor to falsify an organic aesthetic into your linear game experience. It doesn’t add authenticity to whichever game element you’re hyping. But when you say it with sincerity and it gets past our suits of bitter, grizzled marketing armor from years of false promises and misleading advertisements, it’ll mean we actually will encounter a sensation that will be quite organic. Not just a series of overly scripted trigger events that leave us with no more control than sitting in the front row of a roller coaster.
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