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Regarding E3: When Games Aren't Enough


It's perhaps unsurprising, then, that we have begun to expect these types of announcements at each year's E3, as a sort of Pavlovian response. At this point, it would be more shocking if Microsoft didn't feature a British girl chatting up a creepy robot boy, or if Sony didn't announce yet another redesign of one of their systems. I'm still surprised that we aren't getting a SuperDuperElite Xbox 360, complete with limited addition Halo: Teabag graphics, to be honest. In other words, we can't blame it all on the companies themselves, because if Microsoft had unveiled Natal and Sony had just been like, "oh, here's some really cool games that are coming out", we'd be talking about how underwhelmed we were by their presentation, and wondering how they're going to counter Microsoft's new technology.

Still, at times it makes little sense to reveal some of these new items to this particular audience. Did anyone in attendance or watching via the internet really care about the Wii Vitality Censor? It's hard to think that the target audience for some of this stuff is the person sitting at home, watching the press conferences on G4. Most people who will be taking advantage of the new Wii Fit functionality probably don't even know what G4 is. Did any of us ever see the day when a company would even bother mentioning a Hannah Montana game during an E3 press conference?

For better or for worse, E3 isn't just about games anymore. In the big business of 21st century gaming, the games themselves are just one aspect of our favorite hobby, and the fascination with new gadgets, technology and Skynet-esque, I-Robot creepiness is now along for the ride. If you're lucky enough to be there in person, E3 is probably still seen as mostly a great chance to play and see the most anticipated games that the industry has to offer. For those of us stuck at home, living through the coverage of gaming blogs and the press conferences themselves, the focus has definitely shifted.
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About Jon Hartleyone of us since 12:39 PM on 04.26.2007

Formerly "akathatoneguy".

I've been on D-toid for quite some time, and I got into video games back in the NES days.

My console history pretty much goes like this...NES->Genesis->Playstation->PS2->Xbox 360 (+PS3). I've also briefly owned an N64, Dreamcast, and a bunch of portable systems. Because I missed out on a good three generations of Nintendo, I've also missed out on plenty of classics. Plus, I had years in high school where I didn't play games much at all, or stuck mainly to (gasp!) sports games. Have no fear, fellow gamers...I have since renounced my evil ways and opened myself up to worlds of amazing games that don't involve sticks, or...er, balls. Okay, I worded that awkwardly.

I'm also into sports, movies, and other stuff that is pretty much enjoyed by most everybody. My main hobbies are MMA (mostly watching, although I do jiu-jitsu and have done some kickboxing), the Chicago Bears/Cubs, and video games. I read comics when I have time in an effort to become a more well-rounded nerd, also. I'm finishing up college right now and I haven't worked a "regular" job in about five years now. Instead, I've been a freelance writer and written MMA columns at various sites (currently Fightmania.com).

I would LOVE to write about video games professionally, and I think I'm ready to do so. I've resurrected my c-blog going again partially in an effort to reach that goal, and partially because I just like to be able to connect with other people about the games I experience and topics in the gaming industry.

Inquiries, love letters, marriage proposals, and amazing job offers go to akathatoneguy [at] hotmail [dot] com.

Feel free to follow me on Twitter @ItsJonHartley. I'll be happy to follow back fellow Dtoiders!

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